A) historically, consumers have been able to distinguish between message sources Answer: C) communications often come from different parts of the company Companies often fail to integrate their various messages to consumers because ________.
B) advertising departments are reluctant to work with public relations professionals
C) communications often come from different parts of the company
D) personal selling and sales promotion
are in direct conflict
E) firms have overemphasized the concept of brand contact
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Which promotional tool is described as immediate Customised and interactive?
Q. | Which type of promotional tool is non-public, immediate, customized, and interactive? |
A. | Segmented advertising |
B. | Direct marketing |
C. | Brand contacts |
D. | Public relations |
Which of the following is most likely a shortcoming of advertising?
Which of the following is most likely a shortcoming of advertising? It is impersonal and lacks the direct persuasiveness of company salespeople.
Which of the following is one of the four major communication functions?
The four major communication functions are encoding, decoding, response, and noise.