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Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always … More Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always check the product information and clinical procedures with the most up to date published product information and data sheets provided by the manufacturers and the most recent codes of conduct and safety regulations. The authors and the publishers do not accept responsibility or legal liability for any errors in the text or for the misuse or misapplication of material in this work. Except where otherwise stated, drug dosages and recommendations are for the non-pregnant adult who is not breastfeeding.
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TrueSemantic differential scales can be scored using the following values, in order:-3, -2, -1, 0, +1, +2, +3TrueMarketing researchers generally assume that the semantic differential providesinterval data.TrueThe fractional-point scale demands that respondents divide points amongseveral attributes to indicate their relative importance.FalseIn a graphic rating scale, a respondent's score is the length in millimeters fromone end of the scale to the point marked on the scale by the respondent.TrueA balanced rating scale has a neutral point, or point of indifference, at the centerof the scale.
TrueResearchers who support the idea of forced-choice scales essentially argue thatthe respondents really do have an attitude toward the items that they are askedabout.Trueis the process of describing some property of a phenomenon, usually byassigning numbers, in a reliable and validA. ResearchB. AnalysisC. ValidationD. MeasurementD. MeasurementAge, gender, brand loyalty, and corporate culture are all examples of ____.A. conceptsB. scalesC. ratiosD. codesA. concepts____ definitions translate conceptual definitions into measurement scales.
A. SummationB. OperationalC. AssessmentD. MatchingB. OperationalWhich of the following provides correspondence rules that indicate that acertain value corresponds to some true value of a concept?A. operationsB. reliabilityC. sensitivityD. scaleD. scaleWhich of the following refers to concepts measured with multiple variables?A. operationB. constructC. conceptD. scaleB. constructWhich type of scale is regarded as the highest form of measurement?
A. nominal scaleB. ordinalC. ratioD. intervalC. ratioA person's weight is best described as being measured on a(n) ____ scale.A. ordinalB. intervalC. ratioD. nominalC. ratioWhich characteristic is a key difference between ratio and interval scales?A. number of itemsB. absolute zeroC. number of intervalsD. nominal valuesB. absolute zeroAll of the following can be measured using ratio scales EXCEPT ____.
A. genderB. incomeC. temperatureD. weightAMeasures that can take on only one of a finite number of values are called ____.A. discrete measuresB. neutral measuresC. limited measuresD. continuous measuresA. discrete measuresWhich of the following is a discrete measure?A. nominal scalesB. sensitive scalesC. ratio scalesD. a scale with five valuesA. nominal scalesWhich type of measure reflects the intensity of a concept by assigning scores
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