conscientious consumerism | The segment of consumers called LOHAS is most closely associated with THIS concept |
motivation | a need is aroused that the consumer wishes to satisfy |
global dreamers | segment of global consumers that love global brands |
magnitude of the tension | What a consumers need creates that then determines the urgency that the consumer feels to reduce it |
drive | the theory of motivation is related to the idea that customers desire a state of balance called homeostasis |
instinct | a view about behavior that says it is just in born and is now largely discredited |
Expectancy theory | theory that suggests that expectations of achieving desirable outcomes—positive incentives—rather than being pushed from within, are what motivate our behavior |
the need for achievement | a psychogenic need NOT a biogenic one |
hedonic | a woman buying expensive watches expresses this need |
valence | Goals can be considered positive or negative |
inertia | when decisions are made out of habit |
approach-avoidance conflict | this type of conflict exists when we desire a goal but wish to avoid it at the same time(positives and negatives) |
Murray | the scholar that is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test |
achievement | a high need for this would be most likely to place a premium on products and services that signify success |
physiological | According to Maslow's hierarchy of needs, the lowest order |
cognitive dissonance | the theory based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another |
cult products | Harley-Davidson motorcycle's special events on Saturdays with Vintage bikes, food, in which people travel more than 100 miles on their Harleys represent these |
involvement | Person, object, and situational factors are the three types of influences that determine a person's level of THIS |
flow state | high involvement situation which is characterized by a sense of playfulness, a distorted sense of time, and mental enjoyment of the activity |
consumer-generated content | Freelancers and fans film their own commercials for their favorite products and post them on Web sites |
value system | The way a culture arranges values in order of importance |
need for affiliation | The basic need to belong |
acculturation | A family making an adjustment to a new culture |
hedonic needs | fantasies or emotional responses |
materialism | "He who dies with the most toys, wins" is the thought behind this concept |
value | a belief that some condition is preferable to its opposite |
enculturation | process of learning the beliefs and behaviors endorsed by one's own culture |
Motivation | the process that causes people to behave as they do |
goal | the desired end state in the motivation process |
self-actualization needs | this need from Maslow's Hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be" |
Recommended textbook solutions
Psychology: Principles in Practice
1st EditionSpencer A. Rathus
1,024 solutions
A Concise Introduction to Logic
13th EditionLori Watson, Patrick J. Hurley
1,967 solutions
Myers' Psychology for AP
2nd EditionDavid G Myers
900 solutions
Myers' Psychology for the AP Course
3rd EditionC. Nathan DeWall, David G Myers
955 solutions
Is based on the premise that people have a need order?
Maslow's theory is based on the premise that human beings are motivated by needs ranked in order hierarchically. Some of these needs are simply essential to all human beings. When a basic need is satisfied, we begin to seek higher-order needs.
What theory of motivation is related to the idea that customers desire a state of balance called homeostasis instinct theory drive theory expectancy theory need theory?
Chapter 4 Introduction to Consumer Behavior.
Which of the following needs from Maslow's hierarchy is addressed by the US Army's advertising slogan?
Consumer Behavior.
What creates a state of tension that drives consumers to attempt to reduce or eliminate?
Cards
231- Buyer Behavior Flashcardswww.flashcardmachine.com › 231buyer-behavior3null
Term Motivation | Definition Refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy. |
Term Need | Definition Creates a state of tension that drives the consumer to attempt to reduce or eliminate it. |