Mashups in general did not become popular because of social and mobile technology

Improve Article

Save Article

A Mashup (also known as web application hybrid), is a technique that websites use to provide resources, functionalities, and services from multiple sources. To put it in layman’s terms, a mashup works as an aggregator of different services. They mostly use public APIs that are generally free to use and thus, create a new service from existing ones. 

Types of Mashups:

  • Business mashups: They are the services that power their application and resources with the help of external web services. Thus, they promote collaborative action between businesses and developers. They provide users with a better and interactive user interface and promise users a collection of variegated information.
  • Consumer mashups: They are applications that make use of different data from the available public datasets and provide a simple browser user interface that is more easily accessible. Users can use the information in a simple, elegant, and organized way using these types of applications.
  • Data mashups: These applications, contrasting to consumer mashups, use the same type of data that is available on different sources, and then combine them to create an entirely new source that has all the information that cannot be found at a single source.

Architectural Levels:

There are three levels that define the architecture of a mashup:

  • Presentation or User Interaction Layer: This is the user interface of the mashup. Technologies:  HTML, CSS, AJAX, JavaScript and XML.
  • Web Services: Accessing products functionality with API services. Tools: XMLHTTPRequest and SOAP.
  • Data: Data handling like sending, storing, and receiving of data. Technologies: JSON, XML.

Examples:

  • Google Maps is one of the most popular services that is used by a lot of other companies/services. Applications that provide information about road conditions, using maps to show social media friends’ location, providing ratings of different cities, etc. are some services that combine Google’s data and use it in their own application.
  • Amazon e-commerce is another one of the most popular services that some mashup websites use. Their API can be used in applications such as viewing product availability over different websites, cost comparison of a particular product over different websites, etc.

Advantages:

Using mashups has become an important and popular part of the web. It has several benefits described below:

  • Providing aggregated content in one place so that users don’t have to browse through different services.
  • A more rich, interactive user interface.
  • The development cycle is generally faster, due to the reason that developers require less code to build them.
  • Promoting greater collaborations between companies/services.
  • The cost of developing a mashup website is comparatively lower because of the reduced effort in application development.

Disadvantages

Although mashups seem to be a great option, it has some disadvantages as discussed below:

  • The features of the mashup website are completely dependent on other developers, i.e. they can implement the features that are defined in the API of other websites and cannot be flexible about them.
  • If the API/service of a website gets discontinued, it directly affects the mashup website.
  • Contents that are being used in the mashup website are not completely secure.
  • Lack of scalability is a major concern since it is unpredictable that the service used by the mashup website will be able to handle large traffic.

A mashup (computer industry jargon), in web development, is a web page or web application that uses content from more than one source to create a single new service displayed in a single graphical interface. For example, a user could combine the addresses and photographs of their library branches with a Google map to create a map mashup.[1] The term implies easy, fast integration, frequently using open application programming interfaces (open API) and data sources to produce enriched results that were not necessarily the original reason for producing the raw source data. The term mashup originally comes from creating something by combining elements from two or more sources.[2]

The main characteristics of a mashup are combination, visualization, and aggregation. It is important to make existing data more useful, for personal and professional use. To be able to permanently access the data of other services, mashups are generally client applications or hosted online.

In the past years[when?], more and more Web applications have published APIs that enable software developers to easily integrate data and functions the SOA way, instead of building them by themselves. Mashups can be considered to have an active role in the evolution of social software and Web 2.0. Mashup composition tools are usually simple enough to be used by end-users. They generally do not require programming skills and rather support visual wiring of GUI widgets, services and components together. Therefore, these tools contribute to a new vision of the Web, where users are able to contribute.[clarification needed]

The term "mashup" is not formally defined by any standard-setting body.[3]

History[edit]

The broader context of the history of the Web provides a background for the development of mashups. Under the Web 1.0 model, organizations stored consumer data on portals and updated them regularly. They controlled all the consumer data, and the consumer had to use their products and services to get the information.[citation needed]

The advent of Web 2.0 introduced Web standards that were commonly and widely adopted across traditional competitors and which unlocked the consumer data. At the same time, mashups emerged, allowing mixing and matching competitors' APIs to develop new services.

The first mashups used mapping services or photo services to combine these services with data of any kind and therefore to produce visualizations of data.[4][failed verification] In the beginning, most mashups were consumer-based, but recently[when?] the mashup is to be seen[by whom?] as an interesting concept useful also to enterprises. Business mashups can combine existing internal data with external services to generate new views on the data. There was also the free Yahoo! Pipes to build mashups for free using the Yahoo! Query Language.

Types of mashup[edit]

There are many types of mashup, such as business mashups, consumer mashups, and data mashups.[5] The most common type of mashup is the consumer mashup, aimed at the general public.

  • Business (or enterprise) mashups define applications that combine their own resources, application and data, with other external Web services.[4] They focus data into a single presentation and allow for collaborative action among businesses and developers. This works well for an agile development project, which requires collaboration between the developers and customer (or customer proxy, typically a product manager) for defining and implementing the business requirements. Enterprise mashups are secure, visually rich Web applications that expose actionable information from diverse internal and external information sources.
  • Consumer mashups combine data from multiple public sources in the browser and organize it through a simple browser user interface.[6] (e.g.: Wikipediavision combines Google Map and a Wikipedia API)
  • Data mashups, opposite to the consumer mashups, combine similar types of media and information from multiple sources into a single representation. The combination of all these resources create a new and distinct Web service that was not originally provided by either source.

By API type[edit]

Mashups can also be categorized by the basic API type they use but any of these can be combined with each other or embedded into other applications.

Data types[edit]

  • Indexed data (documents, weblogs, images, videos, shopping articles, jobs ...) used by metasearch engines
  • Cartographic and geographic data: geolocation software, geovisualization
  • Feeds, podcasts: news aggregators

Functions[edit]

  • Data converters: language translators, speech processing, URL shorteners...
  • Communication: email, instant messaging, notification...
  • Visual data rendering: information visualization, diagrams
  • Security related: electronic payment systems, ID identification...
  • Editors

Mashup enabler[edit]

In technology, a mashup enabler is a tool for transforming incompatible IT resources into a form that allows them to be easily combined, in order to create a mashup. Mashup enablers allow powerful techniques and tools (such as mashup platforms) for combining data and services to be applied to new kinds of resources. An example of a mashup enabler is a tool for creating an RSS feed from a spreadsheet (which cannot easily be used to create a mashup). Many mashup editors include mashup enablers, for example, Presto Mashup Connectors, Convertigo Web Integrator or Caspio Bridge.

Mashup enablers have also been described as "the service and tool providers, [sic] that make mashups possible".[citation needed]

History[edit]

Early mashups were developed manually by enthusiastic programmers. However, as mashups became more popular, companies began creating platforms for building mashups, which allow designers to visually construct mashups by connecting together mashup components.

Mashup editors have greatly simplified the creation of mashups, significantly increasing the productivity of mashup developers and even opening mashup development to end-users and non-IT experts. Standard components and connectors enable designers to combine mashup resources in all sorts of complex ways with ease. Mashup platforms, however, have done little to broaden the scope of resources accessible by mashups and have not freed mashups from their reliance on well-structured data and open libraries (RSS feeds and public APIs).

Mashup enablers evolved to address this problem, providing the ability to convert other kinds of data and services into mashable resources.

Web resources[edit]

Of course, not all valuable data is located within organizations. In fact, the most valuable information for business intelligence and decision support is often external to the organization. With the emergence of rich web applications and online Web portals, a wide range of business-critical processes (such as ordering) are becoming available online. Unfortunately, very few of these data sources syndicate content in RSS format and very few of these services provide publicly accessible APIs. Mashup editors therefore solve this problem by providing enablers or connectors.

Mashups versus portals[edit]

Mashups and portals are both content aggregation technologies. Portals are an older technology designed as an extension to traditional dynamic Web applications, in which the process of converting data content into marked-up Web pages is split into two phases: generation of markup "fragments" and aggregation of the fragments into pages. Each markup fragment is generated by a "portlet", and the portal combines them into a single Web page. Portlets may be hosted locally on the portal server or remotely on a separate server.

Portal technology defines a complete event model covering reads and updates. A request for an aggregate page on a portal is translated into individual read operations on all the portlets that form the page ("render" operations on local, JSR 168 portlets or "getMarkup" operations on remote, WSRP portlets). If a submit button is pressed on any portlet on a portal page, it is translated into an update operation on that portlet alone (processAction on a local portlet or performBlockingInteraction on a remote, WSRP portlet). The update is then immediately followed by a read on all portlets on the page.

Portal technology is about server-side, presentation-tier aggregation. It cannot be used to drive more robust forms of application integration such as two-phase commit.

Mashups differ from portals in the following respects:

PortalMashup Classification Philosophy/approach Content dependencies Location dependencies Aggregation style Event model Relevant standards
Older technology, extension of traditional Web server model using well-defined approach Uses newer, loosely defined "Web 2.0" techniques
Approaches aggregation by splitting role of Web server into two phases: markup generation and aggregation of markup fragments Uses APIs provided by different content sites to aggregate and reuse the content in another way
Aggregates presentation-oriented markup fragments (HTML, WML, VoiceXML, etc.) Can operate on pure XML content and also on presentation-oriented content (e.g., HTML)
Traditionally, content aggregation takes place on the server Content aggregation can take place either on the server or on the client
"Salad bar" style: Aggregated content is presented 'side-by-side' without overlaps "Melting pot" style - Individual content may be combined in any manner, resulting in arbitrarily structured hybrid content
Read and update event models are defined through a specific portlet API CRUD operations are based on REST architectural principles, but no formal API exists
Portlet behavior is governed by standards JSR 168, JSR 286 and WSRP, although portal page layout and portal functionality are undefined and vendor-specific Base standards are XML interchanged as REST or Web Services. RSS and Atom are commonly used. More specific mashup standards such as EMML are emerging.

The portal model has been around longer and has had greater investment and product research. Portal technology is therefore more standardized and mature. Over time, increasing maturity and standardization of mashup technology will likely make it more popular than portal technology because it is more closely associated with Web 2.0 and lately Service-oriented Architectures (SOA).[7] New versions of portal products are expected to eventually add mashup support while still supporting legacy portlet applications. Mashup technologies, in contrast, are not expected to provide support for portal standards.

Business mashups[edit]

Mashup uses are expanding in the business environment. Business mashups are useful for integrating business and data services, as business mashups technologies provide the ability to develop new integrated services quickly, to combine internal services with external or personalized information, and to make these services tangible to the business user through user-friendly Web browser interfaces.[8]

Business mashups differ from consumer mashups in the level of integration with business computing environments, security and access control features, governance, and the sophistication of the programming tools (mashup editors) used. Another difference between business mashups and consumer mashups is a growing trend of using business mashups in commercial software as a service (SaaS) offering.

Many of the providers of business mashups technologies have added SOA features.

Architectural aspects of mashups[edit]

The architecture of a mashup is divided into three layers:

  • Presentation / user interaction: this is the user interface of mashups. The technologies used are HTML/XHTML, CSS, JavaScript, Asynchronous JavaScript and Xml (Ajax).
  • Web Services: the product's functionality can be accessed using API services. The technologies used are XMLHTTPRequest, XML-RPC, JSON-RPC, SOAP, REST.
  • Data: handling the data like sending, storing and receiving. The technologies used are XML, JSON, KML.

Architecturally, there are two styles of mashups: Web-based and server-based. Whereas Web-based mashups typically use the user's web browser to combine and reformat the data, server-based mashups analyze and reformat the data on a remote server and transmit the data to the user's browser in its final form.[9]

Mashups appear to be a variation of a façade pattern.[10] That is: a software engineering design pattern that provides a simplified interface to a larger body of code (in this case the code to aggregate the different feeds with different APIs).

Mashups can be used with software provided as a service (SaaS).

After several years of standards development, mainstream businesses are starting to adopt service-oriented architectures (SOA) to integrate disparate data by making them available as discrete Web services. Web services provide open, standardized protocols to provide a unified means of accessing information from a diverse set of platforms (operating systems, programming languages, applications). These Web services can be reused to provide completely new services and applications within and across organizations, providing business flexibility.

See also[edit]

  • Mashup (culture)
  • Mashup (music)
  • Open Mashup Alliance
  • Open API
  • Yahoo! Pipes
  • Webhook
  • Web portal
  • Web scraping

References[edit]

  1. ^ Fichter, Darlene. What Is a Mashup? (PDF). Retrieved 12 August 2013.
  2. ^ "mash-up". merriam-webster.com.
  3. ^ "Enterprise Mashups: The New Face of Your SOA". SOA WORLD MAGAZINE. Retrieved 2010-03-03. The term mashup isn't subject to formal definition by any standards-setting body.
  4. ^ a b Clarkin, Larry; Holmes, Josh. "Enterprise Mashups". MSDN Architecture Journal. MSDN Architecture Center.
  5. ^ Sunilkumar Peenikal (2009). "Mashups and the enterprise" (PDF). MphasiS - HP. Archived from the original (PDF) on 2013-06-02. Retrieved 2010-02-27.
  6. ^ "Enterprise Mashups: The New Face of Your SOA". SOA WORLD MAGAZINE. Retrieved 2010-03-03. A consumer mashup is an application that combines data from multiple public sources in the browser and organizes it through a simple browser user interface.
  7. ^ Digna, Larry (2007). "Gartner: The future of portals is mashups, SOA, more aggregation". ZDNET.
  8. ^ Holt, Adams (2009). "Executive IT Architect, Mashup business scenarios and patterns". IBM DeveloperWorks.
  9. ^ Bolim, Michael (2005). "End-User Programming for the Web, MIT MS thesis, 2.91 MB PDF" (PDF). pp. 22–23.
  10. ^ Design Patterns: Elements of Reusable Object-Oriented Software (ISBN 0-201-63361-2) by Erich Gamma, Richard Helm, Ralph Johnson, and John Vlissides

Further reading[edit]

  • Ahmet Soylu, Felix Mödritscher, Fridolin Wild, Patrick De Causmaecker, Piet Desmet. 2012 . “Mashups by Orchestration and Widget-based Personal Environments: Key Challenges, Solution Strategies, and an Application.” Program: Electronic Library and Information Systems 46 (4): 383–428.
  • Endres-Niggemeyer, Brigitte ed. 2013. Semantic Mashups. Intelligent Reuse of Web Resources. Springer. ISBN 978-3-642-36402-0 (Print)

Is a technique for building applications that combine data from multiple sources to create an integrated experience?

Data integration refers to the technical and business processes used to combine data from multiple sources to provide a unified, single view of the data.

How does data visualization contribute to learning what are the benefits of mashup technology to the organization?

Visual displays make it easier for individuals to understand data and identify patterns that offer answers to business questions. By using data visualization, companies are able to discover hidden data relationships and learn how to improve performance.

Why are data visualization and discovery usage increasing?

Why is data visualization and discovery usage increasing? Data discovery is expected to take on a greater role in corporate decision making. Companies are investing in the latest data discovery solutions largely because of their speed and flexibility.

What industries or businesses might benefit from using dashboards more than others?

In addition to being used in many other industries, key performance indicators dashboards can be incredibly beneficial for travel and tourism companies. This industry often deals with a lot of data, including revenue, passenger count, employee satisfaction scores, and more.

zusammenhängende Posts

Toplist

Neuester Beitrag

Stichworte