Jones Organic Dairy wanted to inform its target customers about the purity of its milk. An advertising agency developed a newspaper ad. The ad showed pictures of happy cows and the ad copy that said the cows were not given certain medications and had adequate pen space. Research showed that parents (the target market) viewed the milk as healthier than nonorganic milk. Many responded by "liking" Jones Organic Dairy's Facebook page.
Match the step of the traditional communication process (on the left) with the details from this example (on the right).
(on the left) | (on the right)
Source | "Liking" the Jones' Facebook page
Encoding | Newspaper ad
Message channel | Parents thought the mild was healthy
Decoding | Pictures of happy cows
Receiver | Parents
Feedback | Jones Organic Dairy
(on the right)
"Liking" the Jones' Facebook page
Newspaper ad
Parents thought the mild was healthy
Pictures of happy
cows
Parents
Jones Organic Dairy