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Which of the following is a personal characteristic that influences an individual's buying decisions?
The correct option is b.
A consumer is a person who chooses and buys the products and services for their usage. Thus, their buying decisions are dependent on their- age, gender, personality, life cycle stage, self-concept, and lifestyle.
What are the three factors that influence purchasing behavior quizlet?
Consumer's small groups & social networks (word-of-mouth, buzz marketing; online social networks).
Family (e.g. husband-wife involvement).
Social roles & Status..
Which of the following factors affects consumers decisions to buy goods or services quizlet?
Individual factors that affect consumer buying decisions include gender; age and family life cycle stage; and personality, self-concept, and lifestyle.
Which of the following is a psychological factor that impacts consumer buying?
There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. Motivation speaks to the internal needs of the consumer. Understanding how to motivate your customer is a powerful tool.