Fundamentals of Financial Management, Concise Edition
10th EditionEugene F. Brigham, Joel Houston
777 solutions
Mathematics with Business Applications
6th EditionMcGraw-Hill Education
3,760 solutions
Intermediate Accounting
14th EditionDonald E. Kieso, Jerry J. Weygandt, Terry D. Warfield
1,471 solutions
Business Math
17th EditionMary Hansen
3,734 solutions
Upgrade to remove ads
Only ₩37,125/year
-
Flashcards
-
Learn
-
Test
-
Match
-
Flashcards
-
Learn
-
Test
-
Match
Fall 2020 Ch. 4 Connect questions and answers. For Study
Terms in this set (64)
Which of the following statements regarding culture in international marketing is true?
The marketer's interaction with the local culture determines whether the marketing will fail or succeed.
Countries have been transitioning from agricultural to industrial to service economies. The result has been _______.
a drop in birthrates
_______ is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation.
Culture
Which of the following is the geographical argument used by Jared Diamond to theorize why Euro-Asian cultures have sometimes dominated African and American cultures?
It was easier for ideas and information to travel over the Silk Road instead of crossing the Sahara or the Isthmus of Panama.
The emergence of cola brands such as Mecca Cola and Arab Cola in the Middle East in the 2000s is a reflection of which of the following?
historic events affecting culture
In the context of international marketing, culture
affects the way consumer prioritize the things they desire and the things they need.
Which types of government competed globally throughout most of the 20th century?
- democracy
- communism
- colonialism
- fascism
In what way is culture changing in most countries?
Smaller families are now favored.
How has birth control changed social institutions and cultural values?
- People now have smaller families.
- School children are now discussing topics such as
abstinence.
Which statement is true of culture?
It exists in the mind of each person.
How do social institutions affect cultural values?
- They influence people to live in peace together.
- They teach each new generation how to act in an acceptable way.
Which of the following statements about Jared Diamond's research regarding the influence of geography on international marketing is true?
He claimed that new ideas moved more quickly from east to west than from north to south.
Which of the following statements regarding the change in family as a social institution is true?
Women are delaying marriage, especially in Asia.
Which of the following statements about the origins of culture is true?
Historic events can affect technology, social institutions, culture, and behavior.
In most cultures, an infant's first experience with a social institution other than the home is most likely to be
religious.
Which of the following types of governance crumbled in the 1990s?
Communism
Which of the following statements regarding international marketing is true?
It is easier to communicate with consumers who can read and write than with people who can understand only symbols.
Which of the following best describes how birth control techniques have affected the lives of women in the past 50 years?
Women have more time to spend on their careers.
What change has happened to American culture and social institutions?
People are spending time with media such as television and the Internet instead of socializing with their families.
Interpersonal relationships are strongly affected by _____ such as family, religion, schools, the media, government, and corporations.
social institutions
Match each dimension (in the left column) with its corresponding feature (in the right column).
The Individualism/Collective Index --> It focuses on self-orientation.
The Power Distance Index --> It focuses on authority orientation.
The Uncertainty Avoidance Index --> It
focuses on risk orientation.
The Masculinity/Femininity Index --> It focuses on assertiveness and achievement.
How has the availability of birth control affected families throughout the world?
- Many women are waiting longer to have children.
- More women are waiting longer to get married.
- Families have fewer children.
Which of the following statements regarding cultures that score high on the Individualism/Collectivism Index is true?
Personal ambition and free will are valued and encouraged in these cultures.
Which of the following statements about social institutions and their effect on a country's culture is true?
Religion has an enormous effect on a society's values.
Unlike a collectivist society, an individualistic society is one in which people
are connected to others, but only in a loose way.
Which of the following statements about education as a social institution is true?
Nationwide literacy tends to help a country grow its economy rapidly.
Cultures that score low on the Individualism/Collectivism Index tend to
subdue the individual and favor the group.
Which of the following have the greatest effect on values and culture?
- schools
- the media
- families
A high score on the Individualism/Collective Index indicates
a culture that encourages individual ambition.
What are the four primary dimensions along which the cultures of nations differ, according to Geert Hofstede?
- Individualism/Collectivism Index
- Masculinity/Femininity Index
- Power Distance Index
- Uncertainty Avoidance Index
The degree to which a culture will tolerate social inequality between superiors and subordinates is measured by the
Power Distance Index.
Cultures that score high on the Individualism/Collectivism Index tend to
embrace an "I" mentality.
People from cultures with low Power Distance Index scores often say that _____ is a source of power.
achievement
Unlike individualistic societies, collective societies
link people strongly together through close-knit groups.
People who come from cultures with high Power Distance Index scores often say that power and social status are derived from
- inheritance.
- social roles.
- manipulation.
An individual who scores low on the Individualism/Collectivism Index is most likely to
think in terms of "we" instead of "I."
Randy works for a large manufacturing company. Though he is in management, his anxiety and stress levels are low. He likes to brainstorm with his colleagues and is open to exploring new ideas and taking risks. Which of the following is true of Randy?
His Uncertainty Avoidance Index score is low.
The ______ Index denotes an inclination toward behavior that advances a person's self-interest.
Individualism/Collectivism
An individual with a high score on the Uncertainty Avoidance Index is most likely to
adhere to tested patterns of behavior.
Which of the following statements about individuals from cultures with high Power Distance Index scores is true?
They tend to distrust people who are not part of their groups.
Patterns of cultural behavior and interaction that are learned and repeated are known as
rituals.
Which of the following is true of cultures that have low Power Distance Index scores?
They usually think people should be treated equally, and they say power comes from knowledge.
The loss of various spoken languages is part of a general
decrease in cultural distinctiveness around the world.
Cultures that score high on the Power Distance Index
are often hierarchical.
The Chinese practice of _____ refers to a connection between people and the universe to the energy that supports life and promotes balance and peace in a person's surroundings.
feng shui
Which of the following features are associated with cultures that score low on the Uncertainty Avoidance Index?
- willing to take
risks
- willing to put up with people who deviate from normal behavior
- not much anxiety and stress
When evaluating a situation, a Westerner is more likely to
focus on the central figures and not see much of the background.
Cultures that score high on the Uncertainty Avoidance Index
value security and try to always follow the rules.
True or false: Marketers must be aware that their own cultures affect how they perceive other cultures.
True
Which of the following statements about rituals is true?
The most obvious rituals take place when people are experiencing turning points in their lives.
Which of the following statements about cultural change is true?
A marketer assessing a society should remember that cultures are constantly changing.
Which of the following is a feature of language?
Around the world, the number of spoken languages has been dwindling.
Which of the following statements regarding cultural borrowing is true?
When people are introduced to a belief or practice from another culture and they approve of it, they incorporate it into their own culture.
_____ refers to energy that supports life and travels through everyone's body and the environment, including the inside and outside of houses and places of employment.
Ch'i
Which of the following statements regarding similarities among cultures is true?
Two cultures that speak the same language might interpret certain phrases or words in a very different way.
In the context of thought processes, Asians
tend to see the entire picture rather than just the foreground when evaluating a situation.
Innovations most easily incorporated into a culture are those that
generate the most interest within society.
Paying attention to the fine distinctions of culture so that it can be studied in an open-minded way, assessed, and admired is known as
cultural sensitivity.
A marketer who practices cultural _____ is offering products that are much like what is already being sold, and the new products are offered in a way that fits into the existing culture as much as possible.
congruence
Cultures are always changing, and yet
they also resist change, which is one of their fundamental attributes.
A responsible effort to learn from the cultural ways of others in the quest for a solution to a society's problems is known as
cultural borrowing.
Which of the following is true of the similar-but-different aspect of culture?
It can lead people to think that cultures have more in common than they actually do.
A culture is most likely to accept something new when _____. (Select all that apply.)
- the innovation will not disrupt existing beliefs and behaviors very much
- people have some reason to be quite interested in the innovation
Mastersource Inc., an electronics manufacturer, introduces products that resemble what is already present in the market in order to reduce cultural resistance. Mastersource Inc. is engaging in cultural
congruence.
Students also viewedCh. 4 Review
67 terms
acracken
Chapter 4
50 terms
Brendanino001
International Marketing Ch. 4
44 terms
caitlinAray
International Marketing Ch. 4 (this one)
81 terms
aross48
Sets found in the same folderMKTG 4280 Ch. 2 McGraw-Hill Connect
65 terms
Sir_Zeus_
MKTG 4280 Ch. 5 McGraw-Hill Connect
64 terms
Sir_Zeus_
MKTG 4280 Ch. 1 McGraw-Hill Connect
59 terms
Sir_Zeus_
MKTG 4280 Ch. 7 McGraw-Hill Connect
64 terms
Sir_Zeus_
Other sets by this creatorModule 14 of 14 Text Mining
18 terms
Sir_Zeus_
Module 13 of 14 Recommender Systems
14 terms
Sir_Zeus_
Module 12 of 14 Association Rules
21 terms
Sir_Zeus_
Module 11 of 14 Evaluating Classifiers
17 terms
Sir_Zeus_
Other Quizlet setsLabMan
31 terms
jmtmr
(Exam 2) Lecture 7 : Introduction to digestive sys…
41 terms
chris_holcomb8
Chemistry-Section 8.1
30 terms
kellychn520