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Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? Sales promotionRight Answer is:
SOLUTION
- Sales promotion is a type of Pull marketing technique.
- Sales promotion is a short-term incentive to encourage the purchase or sale of a product or service.
- If a firm introduces a product that is new in the market or which is not receiving a lot of attention, then it promotes this product to customers via sales promotions.
- When a brand wants to increase the sales of its products, it uses Sales promotion. The brand can increase sales by attracting new customers to their products or by retaining the old customers by various means.
- The company can also motivate the dealers and distributors of their channel to perform better for their brand and to get their stock moving.
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- Advertising And Sales Promotion
- Page 14
Advertising and Sales Promotion
131. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
- Newspapers
- Television
- Direct mail
- Radio
Correct answer: (C)
Direct mail
132. ______________ is short-term incentives to encourage purchase or sales of a product or service.
- Advertising
- Sales promotion
- Online advertising
- Public relations
Correct answer: (B)
Sales promotion
133. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
- Coupons
- Price packs
- Contests
- Samples
Correct answer: (D)
Samples
134. Which type of promotion uses buying allowances, push money, and free goods?
- consumer promotion
- trade promotion
- sales force promotion
- place promotion
Correct answer: (B)
trade promotion
135. Despite its potential strengths, public relations is often described as as:
- Unethical business.
- Marketing stepchild.
- Corrupt practice.
- Cost drain that is not fruitful.
Correct answer: (B)
Marketing stepchild.
136. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
- Advertising
- Public relations
- Direct marketing
- Sales promotion
Correct answer: (D)
Sales promotion
137. The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:
- Personal selling.
- Public relations.
- Direct marketing.
- Sales promotion.
Correct answer: (A)
Personal selling.
138. For many years mass-media advertising was king among promotion variables. today, this form of advertising appears to be giving way to:
- Product differentiation.
- Other elements of the promotion mix.
- No manipulative variables.
- A move away from promotion.
Correct answer: (B)
Other elements of the promotion mix.
139. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
- Public relations
- Integrated market planning
- Integrated marketing communications
- Global cultural imperatives
Correct answer: (C)
Integrated marketing communications
140. No matter which form of direct marketing might be used by a promotional manager, All of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
- Nonpublic
- Immediate
- Producer controlled
- Interactive
Correct answer: (C)
Producer controlled
Personal selling and advertising often work closely with another promotion tool: sales promotion.
Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales
promotion offers reasons to buy now. Sales promotions are found everywhere. For example, your ... Get Principles of Marketing, 17/e now with the O’Reilly learning platform. O’Reilly members experience live online training, plus books,
videos, and digital content from nearly 200 publishers.Sales Promotion
Which tool of promotional mix consists of short
Q. | Which tool of the promotional mix consists of short-term incentives to encourage thepurchase or sale of a product or service? |
B. | public relations |
C. | direct marketing |
D. | sales promotion |
Answer» d. sales promotion |
Which tool of promotional mix consists?
Is short
Q. | _________________ is short-term incentives to encourage purchase or sales of a product or service. |
B. | Sales promotion |
C. | Online advertising |
D. | Public relations |
Answer» b. Sales promotion |
Which type of promotion uses buying allowances push money and free goods * consumer promotion trade promotion sales force promotion place promotion?
Q. | Which type of promotion uses buying allowances, push money, and free goods? |
B. | trade promotion |
C. | sales force promotion |
D. | place promotion |
Answer» b. trade promotion |