type advertising stimulate demand product product category quizlet

Which type of advertising is used to stimulate demand for a new product or product category quizlet?

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Which type of advertising is used to stimulate demand for a new product or product category?

Primary advertising is also known as generic advertising because it creates a generic demand for products or product categories.

What type of advertising is used in introducing new products?

Pioneering advertising is the type of product advertisement typically used to introduce a new product or service to the market. Comparative advertising is the type of advertisement that compares a brand with another brand or service to show consumers how their brand or service compares in terms of quality and features.

Which type of advertising promotes a company as a whole rather than individual products?

Brand marketing is promoting a brand's products or services in a way that elevates the brand as a whole. It involves creating and maintaining brand-consumer relationships and marketing brand attributes—the traits that people think of when they picture a particular brand.

What is an example of product advertising quizlet?

Product advertisements- focus on selling a good or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder. For example: pioneering- the new curved samsung TV, competitive- summer pepsi versus coke, reminder- pajama gram.

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