The Triad region includes:
a. Europe, Africa, Asia, and Australia.
b. North America, Asia, and Europe.
c. Asia, North America, and South America.
d. North America, Europe, and Asia, and Australia.
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Exporting can be a low-cost, low-risk way for a company to expand sales, diversify
sales, or gain international experience.
A successful export strategy involves (1) identifying a potential market, (2) matching
needs to abilities, (3) initiating meetings, and (4) committing resources.
Direct exporting is when a company sells its products directly to buyers in a target
market. Indirect exporting occurs when a company sells its
products to intermediaries who then resell to buyers in a target market.
Countertrade is selling goods or services that are paid for with other goods or services; it can take the form of (1) barter, (2) counterpurchase, (3) offset, (4) switch
trading, and (5) buyback.