13) Which theory of attitudes assumes that people use observations of their own behavior todetermine what theirattitudes are?A) the theory of cognitive dissonanceB) the theory of affective disjunctionC) social judgment theoryD) self-perception theory
14) Which theory of attitudes assumes that people assimilate new information about attitudeobjects in light of what they already know and feel, using an initial attitude as a frame ofreference to categorize newinformation?
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15) The balance theory perspective involves relations among three elements (a triad). Which ofthe following is one of the elements of the triad?16) All multiattribute attitude models specify the importance of three elements. Two of those
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elements are attributes and beliefs. What is the third element?17) According to the Fishbein model,one of the components of attitude is the ________ people
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have about an Ao.A) salient beliefsB) subconscious beliefsC) latitude of acceptanceD) latitude of rejection
18) Researchers have added to the original Fishbein multi-attribute model. The name of thisextended-Fishbein model is the ________.
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19) Which of the following theoretical models measures attitude toward the act of buying (Aact),rather than the attitude toward only the product itself?
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