Marketing Analysis Company Description Section Cabela’s, the world’s foremost outfitter, offers quality hunting, fishing, camping, and outdoor gear at competitive prices. Their main marketing objective is to be the market leader in this space. Their product offering is vast and includes guns, boats, ATV’s, clothing, footwear, home/cabin supplies, and gear for outdoor hobbies. They have a division of their company that sells what they call “trophy properties,” properties in nature areas where a person can hunt or fish. This part of their marketing mix ties into their focus of selling to the outdoor enthusiast. …show more content…Product Analysis The camping category at Cabela’s encompasses a large variety of products that people use to go camping. These products include everything from tents and sleeping bags to knives and flashlights. The product offering is vast and the consumer has a chance to see the big picture and decide what kind of camping experience they will have based on what they chose to buy and take on their trip. The product mix for the camping category at Cabela’s is impressive. A camper can get everything they need for great adventure at Cabela’s store and/or online. The Web site has a marketing campaign that lets the consumer choose what kind of camping adventure they want to take, backcountry camping, family camping, or day camping. When you click on the type of camping you would like to do, you are directed to product offerings for your choice. The offerings are comprehensive and allow you to plan your camping trip. Being able to see what products available helps the consumer have confidence that they are prepared to go camping. In 2010, Cabela’s net income was $121 million dollars, an increase of 32% over the previous year. By contrast, in 2010 REI’s net income was $30.2 million dollars, an increase of 1.4% from the previous year. The difference in net income is huge with Cabela’s greatly outselling REI. When comparing the product offering from Cabela’s and REI is it clear, each company has a lot to offer. They both break their product offering  2.04 Product Management Ethics Complete the following sentences using the appropriate word or phrase. Write your answers in the space provided. Words to choose from:PRODUCTS,LABEL, PACKAGING, PRODUCT MANAGER, QUALITY, RECALL, RISKS, PLANNED OBSOLESCENCE, ENVIRONMENTAL IMPACT, SIZE 1.) A sporting goods company sells outdoor apparel and camping supplies. These are the company’s __________. selling outdoor apparel and camping supplies 2.) Discovering opportunities for new products, developing marketing strategies for current products, and coordinating the product mix are all responsibilities of a(n) _________. developing marketing strategies for current products 3.) Encouraging product sales, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies use product __________. protecting and safeguarding products 4.) A technology company is debating whether to use plastic or recyclable cardboard in its product packaging. This is an example of an ethical dilemma related to __________. selling plastic or recyclable cardboard 5.) A food manufacturer packages its potato chips in bags that are larger than necessary to make it seem like customers are receiving more product than they actually are. This is an example of an ethical dilemma relating to packaging ____________. packaging in larger bags than necessary 6.) Providing instructions for care and use is an important purpose of a product’s __________. instructions for care and use 7.) The practice of designing a product to become unusable before it should reasonably need replacement is called ____________. product to become unstable 8.) A home goods manufacturer is considering using a cheaper wood in its furniture, allowing the company to save |
A sporting goods company sells outdoor apparel and camping supplies. these are the company’s
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