According to the textbook, the key to effective merchandise and character licensing is

Question 43

Multiple Choice

Question 43

According to the textbook, the key to effective merchandise and character licensing is ________.

A) get licensing income monthly rather than yearly
B) resist the temptation to license a trademark too widely
C) licensing a trademark very widely
D) restrict licensing agreements to one year
E) restrict licensing to product categories that have no relevance and appeal to a firm's core customers

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