All except which of the following nonmarketing factors affect a consumers actual state?

Chapter 14

Consumer Decision Process and Problem Recognition

Multiple Choice Questions

1. Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due

to the rise of _____.

A. social media like Pinterest

B. crowd sourcing like Kickstarter

C. peer innovation like Quirky

D. all of the above

E. none of the above

2.What is the first stage of the consumer decision process?

A. information search

B. problem recognition

C. alternative evaluation

D. purchase

E. postpurchase behavior

3. Which of the following statements is FALSE regarding consumer decisions and the consumer

decision process?

A. The decision process model provides useful insight into all types of consumer purchases.

B. Consumer decisions are frequently the result of a single problem.

C. Consumer decisions are rational and functional; otherwise they do not involve decisions per

se.

D. Some consumer decisions result from the convergence of several problems.

E. Once the decision process begins, it may evolve and become more complex with multiple

goals.

4.Which of the following is(are) a type of consumer decision making discussed in your text?

A. nominal decision making

B. limited decision making

C. extended decision making

D. B and C

E. A, B, and C

14-1

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