Changes in an individuals behavior resulting from previous experiences and information is Quizlet

Any physical good, service or idea that satisfies a want or need is a ________

The set of values, attitudes & ways of doing things that result from belonging to a certain ethnic, racial or other group with which one closely identifies is called a _________

The middle links in a series of organizations that distribute goods from producers to consumers are called ________

In Customer Relationship Mgmt (CRM) you do everything you can to satisfy your customers or even to _____ their expectations.

1. Personal sales
2. Advertising
3. Public Relations
4. Word of Mouth
5. Sales Promos (Coupons/rebates/etc)

Dividing the market by age, income & education is called _____ segmentation.

The segmentation technique where the product features appeal to certain segments is _______

Consumer behavior is the study of people's ______ decisions & the factors that influence those decisions.

A 3-part business philosophy that involves, customer, product & profit orientation is the _____ ______ era of marketing.

When a business selects groups or segments that they can serve most profitably, it is called ____ ______

Testing a product among potential users is called ______ ________

Changes in an individual's behavior resulting from previous experiences & information is _______

Dividing the market into groups who have similar characteristics is _____ _______

Customer orientation is finding out what the consumers _______ and providing it for them.

Identifying the factors in the environment that affect marketing success is the process called ____ ___

Developing a unique mix of goods & services for EACH individual customer is ______ ____ ______ _______

Nonprofit marketing strategies include:
-Determine the firm's goals and objectives

-Focus on long-term marketing

-Find a competent board of directors

-Exercise strategic planning
Train and develop long-term volunteers

-Carefully segment the target market

Regardless of the type or size of the organization, nonprofits will need marketing strategies and techniques to maximize their effectiveness.

Marketing tactics nonprofits may consider as a part of an overall marketing program include the following: newspaper inserts, cross promotions, packaging promotions, and corporate newsletters

Public relations will play an important role with recognition and support for building strong community goodwill. Based on the following statistics, nonprofit organizations are very successful:

-During the past 10 years the number of reporting "public charities" grew by 6.3 percent annually.

-The nonprofit sector includes more than 1 million organizations that spend nearly $500 billion each year - more than the GDP of Brazil, Russia or Australia.

-Approximately 6 percent of all organizations in the United States are nonprofits, and one in every 15 people works for a nonprofit.

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