Presentation on theme: "Writing Persuasive Messages"— Presentation transcript: 1 Writing Persuasive Messages Show
2 Learning Objectives The Three-Step Writing Process 3 The Three-Step Process for Persuasive Messages 4 Plan for Persuasion Analyze the Situation Gather
Information 5 Write the Message Positive Language Other Cultures Corporate Culture
6 Complete the Message Evaluate Revise Review Proofread Distribute 7 Summary of Discussion
This section covered the following elements involved in Using the Three-Step Writing Process for Persuasive Messages: Planning Persuasive Messages Analyzing the Situation Gathering Information Selecting the Right Medium Organizing Your Information Writing Persuasive Messages Completing Persuasive Messages This concludes our discussion of Using the Three-Step Process for Persuasive
Messages. The next section will cover Developing Persuasive Business Messages. Copyright © 2014 Pearson Education, Inc. 8 Framing Your Arguments 9 The AIDA Model 1. Attention 2. Interest 3. Desire 4. Action 10 Balance the Appeals Marketing and Sales Business Persuasion Emotion 11 Reinforce Your Position
12 Anticipate Objections 13 Common Mistakes The “Hard Sell” No Compromise Great Arguments 14 Summary of Discussion This section covered the following elements involved in Developing Persuasive Business Messages: Strategies for Persuasive Business Messages Framing Your Arguments Balancing Emotional and Logical Appeals Reinforcing Your Position Anticipating Objections Avoiding Common Mistakes in
Persuasive Communication This concludes our discussion of Developing Persuasive Business Messages. The next section will cover Common Examples of Persuasive Business Messages. Copyright © 2014 Pearson Education, Inc. 15 Common Examples of
Persuasive Business Messages 16 Persuasive Messages Request Action Present Ideas Make Claims 17 Summary of
Discussion This section covered the following elements involved in Common Examples of Persuasive Business Messages: Persuasive Requests for Action Persuasive Presentations of Ideas Persuasive Claims and Requests for Adjustments This concludes our discussion of Common Examples of Persuasive Business Messages. The next section will cover Developing Marketing and Sales Messages. Copyright © 2014 Pearson Education,
Inc. 18 Developing Marketing and Sales Messages 19 Planning Messages Audience Needs Purchase Objections Selling Points
20 Writing Messages Get Attention Create Interest Increase Desire 21
Social Media Messages Get involved in online conversations 22 Social Media Messages Provide information that people want 23 Ethics and Legality Promoting Marketing Selling 24 Promotional Messages Be Truthful and Non-Deceptive
25 Promotional Messages Market to Children within the Law
26 Summary of Discussion This section covered the following elements involved in Developing Marketing and Sales Messages:
Planning Marketing and Sales Messages Crafting a Persuasive Appeal Writing Promotional Messages for Social Media Maintaining High Ethical and Legal Standards This concludes our discussion of Developing Marketing and Sales Messages. The presentation will close with a review of this chapter’s learning objectives. Copyright © 2014 Pearson Education, Inc.
27 Writing Persuasive Messages 28 Copyright © 2014 Pearson Education, Inc. Why is the AIDA approach a commonly used persuasive strategy in business Writing?One of the most commonly used methods for framing a persuasive argument is the AIDA model, in which you open your message by getting the audience's attention; build interest with facts, details, and additional benefits; increase desire by providing more evidence and answering possible objections; and motivate a ...
What does AIDA stand for when referring to persuasive messages?AIDA: Attention-Interest-Desire-Action.
What does AIDA stand for when referring to persuasive messages quizlet?Completing a persuasive message. 1. Framing arguments. For indirect approach AIDA model: attention, interest (how this is relevant to the audience), desire (how will it benefit them?), action (phrased in an easy and beneficial for the reader way).
What is a component of the AIDA approach to mass sales messages quizlet?The model used most successfully for mass sales messages is the AIDA approach: attention, interest, desire, and action. This approach begins and ends like other persuasive messages; it must first gain attention, and it should end with a specific call to action.
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