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Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always … More Oxford University Press makes no representation, express or implied, that the drug dosages in this book are correct. Readers must therefore always check the product information and clinical procedures with the most up to date published product information and data sheets provided by the manufacturers and the most recent codes of conduct and safety regulations. The authors and the publishers do not accept responsibility or legal liability for any errors in the text or for the misuse or misapplication of material in this work. Except where otherwise stated, drug dosages and recommendations are for the non-pregnant adult who is not breastfeeding. You do not currently have access to this chapter. PurchaseOur books are available by subscription or purchase to libraries and institutions. Purchasing information TrueSemantic differential scales can be scored using the following values, in order:-3, -2, -1, 0, +1, +2, +3TrueMarketing researchers generally assume that the semantic differential providesinterval data.TrueThe fractional-point scale demands that respondents divide points amongseveral attributes to indicate their relative importance.FalseIn a graphic rating scale, a respondent's score is the length in millimeters fromone end of the scale to the point marked on the scale by the respondent.TrueA balanced rating scale has a neutral point, or point of indifference, at the centerof the scale. TrueResearchers who support the idea of forced-choice scales essentially argue thatthe respondents really do have an attitude toward the items that they are askedabout.Trueis the process of describing some property of a phenomenon, usually byassigning numbers, in a reliable and validA. ResearchB. AnalysisC. ValidationD. MeasurementD. MeasurementAge, gender, brand loyalty, and corporate culture are all examples of ____.A. conceptsB. scalesC. ratiosD. codesA. concepts____ definitions translate conceptual definitions into measurement scales. A. SummationB. OperationalC. AssessmentD. MatchingB. OperationalWhich of the following provides correspondence rules that indicate that acertain value corresponds to some true value of a concept?A. operationsB. reliabilityC. sensitivityD. scaleD. scaleWhich of the following refers to concepts measured with multiple variables?A. operationB. constructC. conceptD. scaleB. constructWhich type of scale is regarded as the highest form of measurement? A. nominal scaleB. ordinalC. ratioD. intervalC. ratioA person's weight is best described as being measured on a(n) ____ scale.A. ordinalB. intervalC. ratioD. nominalC. ratioWhich characteristic is a key difference between ratio and interval scales?A. number of itemsB. absolute zeroC. number of intervalsD. nominal valuesB. absolute zeroAll of the following can be measured using ratio scales EXCEPT ____. A. genderB. incomeC. temperatureD. weightAMeasures that can take on only one of a finite number of values are called ____.A. discrete measuresB. neutral measuresC. limited measuresD. continuous measuresA. discrete measuresWhich of the following is a discrete measure?A. nominal scalesB. sensitive scalesC. ratio scalesD. a scale with five valuesA. nominal scalesWhich type of measure reflects the intensity of a concept by assigning scores Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 146 pages? Upload your study docs or become a Course Hero member to access this document In which type of scale is a neutral point or point of indifference at the center of the scale synergistic symmetrical unbalanced balanced?A balanced rating scale has a neutral point, or point of indifference, at the center of the scale.
In which type of scale is there not a neutral point at the center of the scale?Hot Tip #1: Choosing odd–all odd-numbered scales have a middle value, often labeled “neither,” “neutral,” or “undecided.” However, even when the mid-point is labeled, respondents may each have a different interpretation of this response category.
Which type of scale is regarded as the highest form of measurement?Ratio scales
The highest level of measurement is a ratio scale. This has the properties of an interval scale together with a fixed origin or zero point. Examples of variables which are ratio scaled include weights, lengths and times.
Which type of measure reflects the intensity of a concept by assigning scores?A continuous scale measures intensity of a concept. Value can be assigned using an infinite number of values anywhere along a scale.
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In which type of scale is a neutral point or point of indifference at the center of the scale?
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