Keeping the audience foremost in mind at every step of speech preparation and presentation.

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Presentation on theme: "Audience-Centeredness"— Presentation transcript:

1 Audience-Centeredness
Keeping the audience foremost in mind at every step of speech preparation and presentation.

2 How to Stay Audience-Centered
To whom am I speaking? What do I want them to know, believe, or do as a result of my speech? What is the most effective way of composing and presenting my speech to accomplish that aim?

3 Factors in Audience Analysis
Identification Creating a bond with listeners by emphasizing common values, goals, and experiences. Egocentrism The tendency of people to be concerned above all with their own values, beliefs, and well-being. Attitude A frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

4 Demographic Audience Analysis
Age Gender Sexual orientation Racial, ethnic, cultural background Religion Group membership

5 Be careful of STEREOTYPING!
Creating an oversimplified image of a particular group by assuming that all members of the group are alike. Are all secretaries female?? Are all basketball stars black?? Are all doctors male?? Are all older adults geezers??

6 Situational Audience Analysis
Size Physical setting temperature…seating…room size time of day…before/after a meal The audience’s disposition toward: the topic the speaker the occasion

7 Getting Information About Your Audience
Interview a representative sample Survey a cross-section

8 TYPES of SURVEY QUESTIONS
Fixed-Alternative Question  Have you ever engaged in volunteer work for a community, religious, or charitable organization? ___ Yes ___ No Scaled Question If you have engaged in volunteer work, how would you rate the experience?  Very Somewhat Neutral Somewhat Very rewarding rewarding unrewarding unrewarding   Open-Ended Question If you have worked as a volunteer, do you plan to do so again? Why or why not?

What are the four basic steps of speech preparation?

What is the primary purpose of audience analysis for speakers?

What is the process of preparing and delivering a message to an audience?

What is situational audience analysis?