1. Identify customer wants. (What do customers want in this product?) 2. Identify how the good/service will satisfy customer wants. (Identify specific product characteristics, features, or attributes and show how they will satisfy customer wants.) 3. Relate customer wants to product hows. (Build a matrix that shows this relationship.) 4. Identify relationships between the firm's hows. (How do our hows tie together? For instance, in the following example, there is a high relationship between low electricity requirements and auto focus, auto exposure, and number of pixels because they all require electricity. This relationship is shown in the "roof" of the house in Example 1.) 5. Develop importance ratings. (Using the customer's importance ratings and weights for the relationships shown in the matrix, compute our importance ratings, as in Example 1.) 6. Evaluate competing products. (How well do competing products meet customer wants? Such an evaluation, as shown in the two columns on the right of the figure in Example 1, would be based on market research.) 7. Determine the desirable technical attributes, your performance, and the competitor's performance against these attributes. Recommended textbook solutions U.S. History1st EditionJohn Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen 567 solutions The Language of Composition: Reading, Writing, Rhetoric2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses 661 solutions
America's History for the AP Course8th EditionEric Hinderaker, James A. Henretta, Rebecca Edwards, Robert O. Self 470 solutions
Ways of the World: A Global History3rd EditionRobert W. Strayer 232 solutions Recommended textbook solutions
The Language of Composition: Reading, Writing, Rhetoric2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses 661 solutions
Ways of the World: A Global History3rd EditionRobert W. Strayer 232 solutions Tonal Harmony, Workbook8th EditionByron Almen, Dorothy Payne, Stefan Kostka 1,387 solutions Technical Writing for Success3rd EditionDarlene Smith-Worthington, Sue Jefferson 468 solutions Recommended textbook solutions
The Language of Composition: Reading, Writing, Rhetoric2nd EditionLawrence Scanlon, Renee H. Shea, Robin Dissin Aufses 661 solutions
U.S. History1st EditionJohn Lund, Paul S. Vickery, P. Scott Corbett, Todd Pfannestiel, Volker Janssen 567 solutions America's History for the AP Course9th EditionEric Hinderaker, James A. Henretta, Rebecca Edwards, Robert O. Self 961 solutions Tonal Harmony, Workbook8th EditionByron Almen, Dorothy Payne, Stefan Kostka 1,387 solutions |
Simultaneous performance of the various stages of product development is known as Quizlet
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