Sport marketing and sport as a product is a unique aspect of the sport industry because

Twin Cities campus

	Twin Cities Campus Sport Management Minor Kinesiology, School of College of Education and Human Development Program Type: Undergraduate minor related to major Requirements for this program are current for Fall 2022 Required credits in this minor: 17 Sport Management is the business side of the sport industry that blends the unique aspects of sport with common business, marketing, management, and social and ethical principles. The Sport Management minor helps prepare students for employment in the sport, entertainment, and/or fitness industries. This program allows students from any major at the University to obtain a minor in Sport Management. Students who complete this minor may work in fields such as: professional, semi-professional, collegiate, high-school and youth sport; facilities and event management; sport marketing and sales; communications; sporting goods manufacturing management; sporting goods retail management; non-profit sports; private clubs; fitness industry management; and extreme sports. Program Delivery This program is available: via classroom (the majority of instruction is face-to-face) Admission Requirements Students must complete 1 courses before admission to the program. A GPA above 2.0 is preferred for the following: 2.75 already admitted to the degree-granting college 2.75 transferring from another University of Minnesota college 2.75 transferring from outside the University Successful applicants will have: Earned a C- or higher in SMGT 1701 Introduction to Sport Management Completed 45 credits A 2.75 overall GPA Minor application will be reviewed after the following deadlines: - Fall Semester: Priority Deadline April 1st - Spring semester: Priority Deadline November 1st Admission Prerequisite Course Requirement SMGT 1701 - Introduction to Sport Management (2.0 cr) For information about University of Minnesota admission requirements, visit the Office of Admissions website. Required prerequisites Admission Requirement Students are required to complete SMGT 1701 prior to entry into the minor. SMGT 1701 - Introduction to Sport Management (2.0 cr) Minor Requirements Required Coursework SMGT 3111 - Sports Facility and Event Management (3.0 cr) SMGT 3143 - Organization and Management of Sport (3.0 cr) SMGT 3421 - Business of Sport (3.0 cr) Elective Coursework Students must complete 3 credits of elective coursework. SMGT 3501 - Sport in a Diverse Society [SOCS, DSJ] (3.0 cr) or SMGT 3601 - Ethics and Values in Sport (2.0 cr) or SMGT 3632 - Sport Sales and Fund-raising (3.0 cr) or SMGT 3741 {Inactive} (2.0 cr) or SMGT 3861 - Sport and Recreation Law (3.0 cr) or SMGT 3993 - Directed Study in Sport Management (1.0-4.0 cr) or KIN 5328 - International Sport: The Impact of the Olympic Games [HIS, GP] (3.0 cr)

SMGT 1701 - Introduction to Sport Management

Scope/motive of the study of sport from sociological, psychological, historical, economic, and scientific perspective. Issues in sport.

SMGT 3111 - Sports Facility and Event Management

This course is designed to provide the student with knowledge pertaining to the various aspects of managing a sport facility and the events which take place within these facilities. Some of the topics discussed include operations, scheduling, marketing, ticketing, finance, sponsorship, risk, security, and event management. Students will have the opportunity to discuss and present viewpoints as it relates to the management of sport facilities and event management. In addition, students will have the opportunity to apply knowledge gained through lecture and in class exercises by viewing a sports event and critiquing various facility management functions during the event, and by developing a sports event management plan. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent and 45 credits completed or in progress.

SMGT 3143 - Organization and Management of Sport

This course is designed to provide the student with knowledge pertaining to the various aspects of organization, management, and administration within the sport industry. Students will have the opportunity to hear, learn, and share viewpoints as they relate to sport management through lectures, discussions on current events, and case study analysis. prereq: SMGT major or SMGT minor or CEHD IDP or instructor consent, and 45 credits completed or in progress.

SMGT 3421 - Business of Sport

This course is designed to provide students with an introduction to the business activity of the sports industry. Topics include sports and its business ecosystem, basic economic principles, revenue management, ticketing, sponsorships and other revenue sources, and expenditure management. prereq: SMGT or KIN or REC major or SMGT minor or CEHD IDP or instructor consent and 45 credits completed or in progress.

SMGT 3631 - Sport Marketing

This course provides an overview of sport marketing management in sport organizations. The most basic objectives of the course provide you with a broad introduction to sport marketing concepts, the role of sport marketing in society, and the various factors that influence marketing decision making. Like other introductory survey courses, you will be exposed to and expected to learn the "language? of the industry (i.e., terms, concepts, and frameworks) used by practicing marketing professionals. However, it is also expected that by the end of the course you will have a solid understanding of the major decision areas under marketing, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools in analysis of customers, competition, and marketing strengths and weaknesses. With this combination, the course should help you develop insight about creative selection of target markets and blending decisions related to product, price, promotion, place, and PR (i.e., the marketing mix) to meet the needs of a target market. It is important that sport management students understand the vital role of marketing within the sport industry. Marketing may take several forms in sport businesses. Students must be able to differentiate between use of marketing to sell sport products and/or services (marketing of sport) from the use of sport and sport personality marketing to sell general or sport-related products or services (marketing through sport). These objectives can only be achieved through a joint effort. I will work to stimulate your interest and learning in these areas, but you will be expected to display initiative and a program of self-study. In that sense, a complementary objective of the course is to provide you with an environment that will encourage and reward your own intellectual effort, while simultaneously maintaining rigorous standards that identify those who are motivated to pursue excellence in their own educational preparation for a sport business career. prereq: SMGT Major or SMGT Minor, or instructor consent AND 45 credits completed or in progress.

SMGT 3501 - Sport in a Diverse Society (SOCS, DSJ)

Relationship between sport and contemporary social institutions. Groups/individuals who have historically been marginalized or excluded from sport participation. Race, sex, social class, sexual orientation, physical (dis)abilities.

SMGT 3601 - Ethics and Values in Sport

In sport management we have many opportunities to ask questions regarding acts and decisions as right or wrong. What does it mean to act in a way that characterizes good behavior? How do we develop morally? What are our personal values and moral orientations? Does sport perpetuate violence in society? What is moral and ethical conduct in sport management? What is meant by the term social responsibility? Do professional sport team owners have a responsibility to the community? How do we make decisions that are good, right and authentic? These questions and other ethical issues in sport will be explored from historical, philosophical, and sociological perspectives. The process of critical reading, thinking, writing, and discussion will be emphasized. Thoughtful reflection and respectful dialogue are encouraged. Critical thinking is a learned process and two activities are central to this process: 1) identifying and challenging assumptions and 2) exploring and imagining alternatives (Brookfield, 1987). prereq: SMGT major and 60 credits completed or in progress.

SMGT 3632 - Sport Sales and Fund-raising

Foundation of revenue production in sport management. Necessary skills related to revenue production and sales processes as they apply to the business of sport. prereq: Sport Management major or minor or instr consent

SMGT 3861 - Sport and Recreation Law

This course is designed to acquaint the students to the US legal system, structure, process and terminology. The course provides an introduction of the legal aspects of contract law, tort law, statutory law, negligence, and constitutional law. A student upon completion of the course will understand basic legal aspects of sport and physical activity and will be able to provide managerial analysis and decision making based upon a legal aspects of sport knowledge, therefore providing a competitive advantage of the organization of which are involved. The course instruction relies heavily on court case studies and the legal implications in a sport setting. prereq: SMGT major or REC major or SMGT minor or Health and Wellness Promotion minor and 60 credits completed or in progress.

SMGT 3993 - Directed Study in Sport Management

Students have the opportunity to earn credit while working in a lab or field research setting to carry our scholarly or creative activities while under the guidance of a School of Kinesiology Sport Management faculty member. Students can assist with faculty scholarship or carry out projects of their own. To earn credit in this course, students must talk with the faculty member and then fill out a Directed Activity Contract (z.umn.edu/Directed_Activity) online. This contract is an agreement between the student and faculty member and should establish expectations, credits, and the grading basis for the work.

KIN 5328 - International Sport: The Impact of the Olympic Games (HIS, GP)

In the late nineteenth century, Baron Pierre de Coubertin, a French aristocrat, worked tirelessly to revive the Olympic Games from Greek history. Through Baron de Coubertin's efforts, the first Olympic Games of the modern era took place in 1896 in Athens, Greece. From a small sporting event that hosted a little over 300 athletes from 13 countries the Olympic Games have grown over the last 120 years to one of the most viewed sporting events in the world. Today, the Olympic Games hosts over 10,000 athletes from over 200 countries. The International Olympic Committee (IOC), which runs the Olympic Games, is now one of the most powerful and richest sporting organizations in the world. The Olympic Games have had a profound impact on the world we live in and they provide us with a platform for examining changes in the world's cultural, economic, social and political processes over the last 120 years. This course explores the impact of a specific Olympic Game(s) held on that host city's culture, economy and political landscape. In addition, this course will explore that Olympic Games(s) impact on the world's cultural, social and political processes.

Why is marketing sports unique?

What makes sports products unique and challenging to market?

What is sport marketing What is its role in the sport industry?

What is a sport product in marketing?