Show This preview shows page 6 - 8 out of 20 pages. 41)In calculating both the Brand Development Index (BDI) and the Category Development Index(CDI), a media planner obtains the following results: High BDI and Low CDI. What do these resultsimply?A)Low market share and poor market potentialB)High market share and good market potentialC)High market share and monitor for sales declineD)Low market share and good market potentialAnswer: C 42)In calculating both the Brand Development Index (BDI) and the Category Development Index(CDI), a media planner obtains the following results: Low BDI and Low CDI. What do these resultsimply? Get answer to your question and much more 43)In calculating both the Brand Development Index (BDI) and the Category Development Index(CDI), a media planner obtains the following results: Low BDI and High CDI. What do these resultsimply? Get answer to your question and much more 44)Which of the following situations offers the advertiser the least attractive marketing opportunity? Get answer to your question and much more 45)Which of the following indices reflects a company with low market share in a given market?A)Low category development index (CDI)B)High category development index (CDI)C)Low brand development index (BDI)D)High brand development index (BDI)Answer: C 46)Which of the following scenarios indicates that the brand is not doing well and it would beworthwhile to determine the reasons and make some changes? Get answer to your question and much more 47)In terms of advertising, scheduling constant advertising without variation is referred to as: Get answer to your question and much more Upload your study docs or become a Course Hero member to access this document Upload your study docs or become a Course Hero member to access this document End of preview. Want to read all 20 pages? Upload your study docs or become a Course Hero member to access this document 23.General Foods wishes to determine the percentage of Maxwell House coffee sold in a geographic area ascompared with the percentage of the total population in this market. The most appropriate index to usewould be: Get answer to your question and much more 24.To determine the potential for sales of coffee (as opposed to a specific brand) in a particular market area,a company should use: Get answer to your question and much more 25.The rate of product usage in a geographical area may be calculated through the use of: Get answer to your question and much more 26.The category development index is similar to the Brand Development Index (BDI) except that it:A. uses information about the product category.B. is more specific.C. is concerned with companies and not with products.D. is tied to an economic index.E. is less reliable. 27.After calculating both the brand development index (BDI) and the category development index (CDI), amedia planner obtains the following results: High BDI and Low CDI. What do these results imply? Get answer to your question and much more 28.After calculating both the brand development index (BDI) and the category development index (CDI), amedia planner obtains the following results: High BDI and High CDI. What do these results imply? Get answer to your question and much more What does a brand development index BDI measure?A brand development index (BDI) is a ratio that shows the level of a brand's performance in a defined segment of customers. It indicates the relation between the total sales of a company and the population of a particular market, helping brands improve their marketing and advertising techniques.
What is the difference between CDI and BDI?BDI and CDI are indices comparing the relative strength of a market to overall sales. The Brand Development Index (BDI) is an index compared to overall brand sales. The Category Development Index (CDI) is an index compared to overall category sales. Like any index, a score of 100 is average.
What does a brand development index BDI measure quizlet?(Brand Development Index) Measures the number of cases, units, or dollar volume of a brand sold per 1,000 populations. (Category Development Index).
What does BDI and CDI stand for?Brand Development Index (BDI) and Category Development Index (CDI) are useful tools utilized by marketers to analyze market sales and understand the performance of a brand of category within a specified segment.
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The category development index is similar to the brand development index (BDI) except that it
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