Transactional channel functions include all of the following activities except which one?

Hallie is a calculating, self-centered salesperson. She never engages in relationship marketing. She looks on any sales situation as a "win-lose" situation, and she believes any legal method she can use is justified when she wins. Hallie is most likely at the _____ stage of ethical development.

pre-conventional morality

1. All of the following are factors influencing ethical decision making and judgments EXCEPT:

In order to combat U.S corporations use of illegal payments and bribes in international business dealings, Congress enacted:

**the foreign corrupt practices act (FCPA)

_____ is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates.

Corporate social responsibility

_____ is the idea that socially responsible companies will outperform their peers by focusing on the worlds social problems and viewing them as opportunities to build profit and help the world at the same time

the movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:

______ is a defined group that managers feel is most likely to buy a firms product.

all of the following are factors in the external environment affecting marketing EXCEPT: 

the two most important values affecting us consumer buying habits are

What do self-sufficiency, upward mobility, work ethic, and conformity have in common?

these are three of the core values that influence lifestyles and buying behaviors in the United States

Quaker Oats and other cereal manufacturers have developed what they call "breakfast-with-one-hand" products-- no-mess breakfast bars and drinks that can be consumed while commuting. The popularity of on-the-go food is largely the result of changes into ________ factors.

the area of study of peoples vital statistics, such as age, race and ethnicity, and location, is called: 

the group of consumers in the unties states born between 1965 and 1978 (age 38-50), known for being resilient, independent, adaptable, cautious, skeptical, and also known for spending more on housing, apparel and entertainments is known as?

The group of people in the US who were born between 1946 and 1964 (50-70 years old), and normally are willing to change brands and try new things are known as:

_____ is the primary determination of a persons earning potential in the US

_____ is measured by comparing income to the relative cost of a set standard of goods and services in different geographic areas.

___ is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year

A period of economic activity characterized by negative growth, which reduces demand for goods and services is called a(n):

Which type of research attempts to develop new or improved products to meet a specific need

The Sherman Act, Clayton Act, and Federal Trade Commission Act were all designed to? 

-regulate competitive environment

___ occurs when US companies move certain jobs, such as finance, IT, and bookkeeping among others, to countries with lower labor rates in order to save money. Very often, this activity is threatened if the US workers do not accept pay cuts. Politicians tend to be against this activity because of the loss of jobs to US workers

Many people fear world trade because it:

causes some people to lose their jobs as production shifts abroad

with a ____, a firm produces standardized products to be sold the same way all over the world

-global marketing standardization approach

A tax levied on the goods entering a country is called a(n): 

Since 1953, the US has limited the amount of raw peanuts that can be imported to 1.7 million pounds a year. This is only about 1/10th of 1% of all domestic edible peanut consumption in the US. This limitation is an example of a(n):

Which list correctly ranks the methods of entering the global marketplace in increasing order of risk?

Exporting, licensing and franchising, contract manufacturing, joint venture, and direct investment

Currency markets operate under a system in which the prices of different currencies move up or down and based on the demand for and supply of each currency. This practice is called:

____ is generally defined as the sale of an exported product at a price lower than that charged for the same or a like product in the home market of the exporter

international trade does not always involve cash. Sometimes companies accept all or part of the payment for goods or services in the form of tother goods or services. This is known as:

Earning additional profits, saturated domestic markets, excess capacity, and utilizing economies of scale are all reasons

One facet of marketing is that it is:

a philosophy that stresses customer satisfaction

____ is a set of activities used to implement a management orientation that stresses customer satisfaction

Which of the following occurs when people give up something in order to receive something that they would rather have? 

The concept or exchanging is important to marketing because:

-marketing activities help to create exchange

All of the following are marketing management philosophies EXCEPT: 

A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has an ____________ orientation. 

Jewelry stores want to provide their customers with the 

A strategy that focuses on keeping and maintaining customers by empowering employees, teamwork, and customer focused training programs would be called? 

____ is the managerial process of creating and maintaining a fit between the organizations objectives and resources and the evolving market opportunities

1. Prduct 2. Price 3. Place 4. Promotion

Strategic Business unit - Smallest unit in a business go which independent planning can be done

___ is a strategy of increasing market share for present products in existing markets

The company that manufactures Molson beer, which is typically consumed by males, launched an alcoholic lemonade beverage to attract more females. This launch of a new product to attract a new market for Molson's products is an illustration of a ___ strategy

all of the following are elements of the marketing plan EXCEPT

The SWOT acronym refers to a firm's analysis of its:

-strengths, weaknesses, opportunities, and threats

The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n):

For the first several years it was available, Apples iPhone could only be purchased through AT&T cell phone distributors and the Apple retail store. This limitation on the ___ element of its marketing mix supported the products competitive advantage

the easiest and quickest aspect of the marketing mix to change is the 

The concepts of physical unit, packaging, warranty, service and brand are all part of

which of the following statements does not describe ethics

ethical values are situation specific and time oriented

Which step in the consumer decision-making process is a result of an imbalance between actual and desired states? 

As a result of hearing the adventures of returning soldiers, Monroe decides to enlist in the US Army. These stories he heard from the soldiers acted as: 

Bethany is in the market for a new cell phone. She tweets to her followers on twitter: "Hey, looking for some info about good cell phone deals. Any advice?" Bethany is using a(n) ________ information source to help her make her decision

A group of brands resulting form an information search, from which a buyer can choose is referred to as the buyer's: 

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary. Andrea is anxious about the trip, afraid Bill will not like her choice of location and worried she spent too much money. Andrea is experiencing:

the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior

Which of the following activities is most likely to be an example of routine response behavior?

-the purchase of toilet paper

Marketing managers often use in-store promotions to stimulate sales of: 

-low-involvement products

All of the following are characteristics of culture except

culture is an inherent trait

As a marketing tool in the US, social class:

-is useful for lifestyle distinctions and some purchase decisions between groups

A group in society, such as family, friends, or a professional organization, that influences an individual's purchasing behavior is called a(n):

On any given day, a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them. This is called:

-intermittent selectivity

A product is defined as a business product rather than a consumer good on the basis of its:

____ is a measure of a web sites effectiveness and is calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit.

A cooperative agreement between business firms is called a:

-type of strategic alliance commonly found in japan

Businesses that buy finished goods and sell them for a profit called:

Which of the following is the BEST example of an institution market?

Hillsdale United Methodist Church

Managers can use the NAICS data to

- identify potential new customers

All of the following are demand characteristics of business markets EXCEPT:

A decline in the availability of bicycle handle bars will decrease Huffy Bicycle Company's production of bicycles. Decreased production in turn reduces Huffy's demand for bicycle seats. This is because the products in this situation have ___ demand.

Which of the following statements does not describe the business market?

a. Business buying decisions are usually made independently by a purchasing agent, while consumer buying decisions are made jointly

_____ is the primary promotional method for the sale of all business products.

finished items ready for assembly, or products that need very little processing before they become part of some other product, are called

A market is people or organizations that have

The ability, willingness, and power to buy

Ford Motor Company produces passenger cars, commercial trucks and specialty vehicles, performance vehicles, and race cars. Ford uses a procedure called _____ to divide its large market.

All of the following are criteria for successful market segmentation EXCEPT:

The requirement for a market segmentation to be responsive means:

E. the segments identified by the marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix

Consumers in Louisiana love hot sauce, and Tabasco and Crystal brands are particularly popular there. Consumers in Michigan do not like hot food, so they purchase very little hot sauce. A national chain of grocery stores would likely use ____ segmentation when stocking condiments (sauces).

income, ethics background, gender, and age are all examples of ______ segmentation bases. 

Modern Bride is a publication that contains articles and lots of ads for the bride-to-be. Many young women consult this magazine as they plan their special day. The segmentation base sed to define the publications target market is based on _______ variables.

All of the following are bases for psychographic segmentation EXCEPT:

Miller Lite's long-running "Great taste...Less Filling!" ad campaign was ranked by Advertising Age magazine as the 8th-best advertising campaign. Miller was using ___ segmentation in this ad campaign.

which type of segmentation divided a market by the amount of product bought or consumed?

What does the 80/20 principle propose?

Roughly 20 percent of a firm’s customers purchase 80 percent of the sales volume of the product.

H&R Block launched divided among heavy, medium, and light users, but they all need slightly different products. Million customers finances into other services like mortgages and investment advice. Block has great brand recognition, but consumer only care about it four months out of the year. H&R Block is attempting to ____ itself to make people think of it as a company offering services year-round.

Hank operates a plumbing and electrical supply store. He has categorized its business customers by their purchasing strategy. Hank has found it much easier to serve and satisfy the ________, who usually recontact familiar suppliers and place an order immediately if price and delivery requirements are acceptable. 

which of the following is a potential disadvantage associated with an undifferentiated strategy?

-unimaginative product offerings

A potential disadvantage of multisegment targeting is ____, which occurs when sales of a new product cut into sales of a firms existing products

all of the following are true about CRM except:

-most customers resent how companies use their information

_____ is the development of a specific marketing mix to influence potential customers overall perception of a brand, product line, or organization in general and is related to the place a product occupies in consumers minds relative to competing offerings

The owner of a small chain of local coffeehouses could use _____ to determine why customers do not seem to like the location of her new coffeehouse.

The Johnsonville Sausage Company wants to know which areas of the country consume the most sausage. The company is not especially interested in an explanation for the popularity of sausage in different regions; it simply wants factual info about it. Johnsonville is interested in suing marketing research in its ____ role. 

When Eurasia restaurant, serving Eurasian cuisine, first opened along Chicago's Michigan avenue, its novelty brought many diners. However, it turned off the important business much crowd, and sales declined. Before conducting any marketing research to explain the decline sales, management needs to:

-develop a survey to find out exactly whats wrong

Post properties is a company that manages apartments in various communities. It is concerning with a glut of apartments in Atlanta, Orlando, and Dallas. Its market researcher begins by examining the rental markets in the Southeast, the history of apartment buildings, local economies, competitive rents, and ownership---all info that was on hand, easily accessible and did not require any new reach to locate. the market researcher looked at: 

-close study -secondary data -primary data -a statistical analysis -priority database

When a university began thinking about offering more online degrees, it used primary data to get potential students' attitudes and intentions. What is the most likely reason for using primary data?

The information will fit the universities needs exactly since it will be collected specifically for this study

when assessing the quality of secondary date, it is:

-imperative to use the same methods and procedures when primary data are collected

The most popular method for gathering primary data is ______, in which a researcher interacts with people to obtain facts, opinions, and attitudes

Low response rate is a problem most commonly associated with:

a ___ is a form of personal interviewing that uses a group of seven to ten people who have been recruited because of certain desired consumer characteristics

which of the following is the BEST example of an effective question on a mail survey?

-have you every put food out for wild birds?

when marketing research for a local fitness club wanted to know consumers intentions to start a fitness program for a New Years resolution, the used a(n) ____ with five possible answers ranging from "most likely" to "least likely" and asked that the respondent choose one:

-scaled-response question

First Southern Community Bank has long tried to differentiate itself as “your friendly, hometown bank.” However, the bank president has been concerned about a number of recent customer service complaints. Which of the following approaches would probably be best to get a feel for how friendly her employees really are to customers?

Dr. Neuman is a marketing professor who uses her students in research studies because they are convenient and readily accessible. She is using a _____ sample.

A _____ error arises if the same drawn from a population differs from the target population

a method of analyzing data that lets the analyst look at the responses to one question in relation to the responses to one or more other questions

which of the following statements about bar codes is true?

-bar code are also called universal pricing codes (UPCs) -bar codes were first used in 2000 -bar codes can be read by optical scanners -bar codes cannot be used as a marketing research tool - all of these statements about bar codes are true

advantages of this global branding strategy included greater identification of the product from market to market and ease of coordinating promotion from market to market

-one brand name everywhere

which type of warranty is a written guarantee

the convenience product marketing strategy includes

wide distribution of the product

all of the following are examples of products except: haircut, carton of milk, contact lenses, pair of shoes.

a product line is a group of productions that are closely related because they

-products all function in a similar manner and provide similar benefits

Most people recognize Crayola as a brand of crayon, but Crayola also markets paints, chalk, pencils, markers, toys, coloring books, clothing, and even software. All these products are part of Crayola's:

Changing one or more of a products characteristics is called?

Which of the following statements about planning obsolescence is true?

-environmentalists support planned obsolescence -a company that is interested in producing a quality product would never engage in planned obsolescence -style modification created planned obsolescence -planned obsolesces is not an ethical issue -all of the statements about planned obsolescence are true

Adding additional products to an existing product line in order to compete more broadly in the industry is referred to as:

what is the best generator of repeat sales?

____ is information technology that replaces the paper documents that usually accompany business transactions.

Electronic data interchange

The goal of inventory management is to:

minimize inventory levels while maintaining an adequate supply of goods to meet customer demands

all of the following are criteria used to choose a mode of transportation EXCEPT:

_____ is an extra allotment of inventory that companies sometimes choose to hold in the event that demand spikes, or if forecasts regarding the amount of demand are too low.

The Canadian lobster harvest requires special handling couples with rapid transportation to ensure the cargo reaches destinations alive. It is a high value, highly perishable product. The factored transportation mode would be

a manufactures or suppliers use of an independent third party to manage an entire function of the logistics system, such as transportation, warehousing, or order processing, is called:

A _____ is a set of interdependent organizations that eases the transfer of ownership as products move form producer to business user or consumer

-marketing channel or channel of distribution

marketing channels make distribution simpler by reducing the number of transaction required to get products from manufacturers to consumers. This is called:

____ are intermediaries who facilitate the sales of a product from producer to end user by representing retailers, wholesalers, or manufacturers, provide little input as to the terms of the sale, and do not take title to the goods

Transactional channel functions include all of the following activities EXCEPT:

physically distributing and sorting products

The only way that jim keeler in New Mexico can get a box of Carolyn Pope wells festive holiday truffles form Washington is to order it through the mail. Hopewell, who makes the candy by hand use a(n) _____ exclusively.

customers can purchase Hewlett-Packard computers form retail stores like Best Buy and Office Depot, online directly form HP and through various catalogs. HP is using a(n) ____ distribution arrangement. 

which of the following statements concerning how market factors affect channel decisions is true?

-industrial customers tend to buy in larger quantities and require more customer service

chewing gum and soft diners are sold in grocery stores, service stations, convenience stores, drugstores, discount stores and a motel vending machines. This is an example of a(n) ____ distribution strategy

Which level of distribution intensity is the most restrictive and entails establishing only one or a few dealers within a given geographic area?

with the _____ channel relationship, both parties retain their independence and pursue their own interest while attempting to benefit from the goods or services provided by the other

The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:

which of the following intermediaries sell mainly to consumers

_____ are retailers that compete on the basis of low prices, high turnover, and high volume.

A(n) _____ is a continuing relationship in which an individual or business grants business rights to operate or sell a product to another individual or business 

The main function of a promotional strategy is to:

convince the target customer that a firms products offer competitive advantages over those of its competition

A ____ is defined as a unique aspect of an organization that causes target consumers to patron that firm rather than competitors

Communication to large audiences, usually through a medium such as television or a newspaper, is called ______

conversion of the senders ideas and thoughts into a message

____ is anything that interferes with, distorts, or slows down the transmission of information

what are the four basic tasks of promotion?

informing, persuading, reminding and connecting 

for many years Jell-O gelatin has run advertisements that tell consumers there is "always room for Jell-O." This is an example of ____ promotion

the five major promotional tools (advertising, personal selling, sales promotion, social media, and public relations) are known collectively as the:

marketers use public relations to:

do all of these (earn public understanding and acceptance, communicate with the community in which they operate, educate the public about company goals, introduce new products) 

Public information about a company, goos, or service appearing in the mass media as a news item, that the company does not pay for, is called:

____ consists of all marketing activities that stimulate consumer purchasing such as coupons, contests, free samples and trade shows 

Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?

sony has developed a wireless speaker that sits unobtrusively on a desktop. The any yet strong twin speakers radically different from anything currently on the market, would be classifies as a(n):

What are the three basic functions performed by channel intermediaries?

What type of distribution is the process of using every channel available to bring a product to market?

What two intermediaries are typically found in a dual level channel?

Which of the following intermediaries takes title or ownership of the goods?