Marketing MCQ Marketing Chapter 2 A ________ documents an organization's purpose—what it wants to accomplish in the larger environment. Show
A) vision statement Answer: B Learn More :What documents an organization's purpose what it wants to accomplish in the larger environment?A great mission statement is a foundational element of good strategy because it helps define your organization's core purpose, serving as a vantage point from which to look down the road. Combined with your vision statement, it helps define why your organization exists and where you are going in the future.
Which presents a brief summary of the main goals and recommendations of the plan for management review?Executive Summary
It presents a summary of the main goals and recommendations to be presented in the plan. The executive summary helps top management to locate the plan's major points quickly.
Which of the following is a step in strategic planning?Strategic planning process steps
Determine your strategic position. Prioritize your objectives. Develop a strategic plan. Execute and manage your plan.
Which of the following is a purpose served by strategic planning?The purpose of strategic planning is to set overall goals for your business and to develop a plan to achieve them. It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.
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What documents an organizations purpose what it wants to accomplish in the larger environment?
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