intermediaries who sell products to other businesses for resale to final customers Show
*usually provide storage, delivery and additional value adding services, including credit, marketing advice, and merchandising services, such as marking prices and setting up displays What is the term that refers to the functions used to move products through the channel to the customer?What is the term that refers to the functions used to move products through the channel to the consumer? Physical Distribution.
What is the term that refers to a products identity as represented by its name and/or Mark?A trademark is any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods. See 15 U.S.C. § 1127.
Which of the following terms describes what happens after the sale of products to consumers to ensure consumers purchase the product?Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale? postpurchase evaluation.
What is the term that refers to a products identity?Determining how to get the product to the right people, in the right amounts, at the right time and place. What is the term that refers to a product's identity, as represented by its name and/or mark? Brand. For which pricing method is it crucial to perform a breakeven analysis? Cost-oriented pricing.
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What is the term for the path that the product follows from the producer to the customer quizlet?
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