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Social Psychology, 7/e
What occurs when we remember the message but forget the reason for discounting it?The sleeper effect occurs when we initially discount the message given by an untrustworthy or nonexpert communicator but, over time, we remember the content of the message and forget its source. The result is an attitude change in the direction of the initially discounted message.
When an initially discounted message becomes persuasive a delayed impact of the message occurs?Believability. A credible communicator is perceived as both expert and trustworthy. A delayed impact of a message that occurs when an initially discounted message becomes effective, such as we remember the message but forget the reason for discounting it.
In which of the following situation will Deindividuation most likely occur?Lowered sense of responsibility: Deindividuation is more likely when people feel that other people are also responsible in a situation, or when someone else (such as a group leader) has taken responsibility.
Which of the following occurs when people are influenced by incidental cues such as a speaker's attractiveness?Peripheral route persuasion- occurs when people are influenced by incidental cues, such as a speaker's attractiveness.
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