Business Marketing: Business Marketing refers to the sale of either products or services or both by one organization to other organizations that further resell the same or utilize to support their own system. Show Consumer Marketing: on the other hand refers to the transaction of goods and services between organizations and potential customers. The above definitions of business marketing and consumer marketing highlight the difference between the two commonly used terms in marketing (B2B and B2C).Business marketers do not entertain consumers who purchase products and services for their end-use. They deal only with other businesses/firms to sell their products. In consumer markets, products are sold to consumers either for their own use or use by their family members. Products in consumer market are further categorized into:
Fast moving consumer goods are items that are sold quickly to the end-users generally at nominal costs. Example - Aerated drinks, grocery items and so on. Goods that a consumer uses for a considerable amount of time rather than consuming in one use are categorized under Consumer Durables. Consumer Durables are further categorized into - White Goods and Brown Goods Soft goods are products which have a shorter lifecycle and their value decreases after every use.Eg shirts, clothes, shoes. Examples of Business Marketing (industrial marketing) Office furniture (Cabinets, desks, workstations, drawers) - End user will not purchase workstations for his own use at home. Bulk SMS service (utilized by organizations) In business marketing, marketers deal with lesser number of individuals as compared to consumer marketing where one has to deal with the mass market. Generally a single employee of one organization would be appointed to deal with the concerned employee of the other organization (client). He does not have to interact with the entire organization. Organization A sells laptops and desktops to Organization B (A case of B2B marketing).Tom from Organization A has to deal only with either the IT professional or the administration representative. Organizations dealing with consumers need to interact with every individual who is a potential end-user. Industrial marketing is more focused as compared to consumer marketing. Business marketers generally deal with sophisticated employees whereas it is not at all necessary every end user in consumer market would respond to marketers politely. Business buyers generally are educated and well informed. In consumer market, your buyer can be anyone- educated, uneducated, labour and so on. Business marketers themselves need to be well spoken and polished. They must have a pleasing personality and good convincing power. Business marketers need to be extremely careful about their mode of communication. Emails exchanged with clients should have appropriate subject line. Mails with irrelevant subject line are generally not read by clients. In business marketing, marketers ought to send personalized emails. Bulk SMSes or mass mailers do not work in business marketing. In consumer marketing, products can be promoted through advertising, pamphlets, brochures, hoardings or simply mass mailers. There are less number of business buyers as compared to individuals who purchase for their own end use. Authorship/Referencing - About the Author(s)
When compared to the consumer market the businessBusiness markets segment their businesses based on the industry, ownership, level of technology and end market reached. On the other hand, consumer markets segment their businesses based on demographic, behavioristic, psychographic and geographic characteristics.
How does a consumer market differ from a businessConsumer marketing, or business-to-consumer (B2C) marketing, sales are made to individuals who are the final decision makers, though they may be influenced by family members or friends. A business marketing, or business-to-business (B2B) marketing, sale is made to a business or firm.
What are the major differences between consumer and businessAlthough B2B and B2C are both marketing terms that refer to the relationship between two groups of a marketing campaign, the market research strategies and benefits differ because the relationships are unique from one another. B2B purchases are based more on logic, while B2C purchases are based more on emotion.
Which of the following is true about difference between business markets and consumer markets?Business markets have fewer sellers and buyers in any market segment than do consumer markets. ii. Customers in consumer markets initiate a direct demand with their purchases. The demand for business products or services depends on the level of activity that the buying organization can create in its own markets.
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When compared to the consumer market the business to business market the consumer market is quizlet?
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