When evaluating your sponsorship inventory VIP parking arena clubs tents and special parties are all examples of hospitality True False?

T or F: Personal selling and special benefits are the most effective promotions in reaching and maintaining the heavy user 

T or F: to measure the effectiveness of advertising as a promotional tool, the sport marketer should evaluate impact on sales, image, and consumer awareness. 

T or F: promotions are the activities associated with transferring goods from producers to users

Offering a family plan for home games where parents and three kids get tickets, hot dogs, and soda, for $30 is an example of what type of promotion?

A sign on the side if a bus that tells about season tickets for the upcoming NFL football season is an example of what type of promotion?

Giving two free tickets to a customer who had a drunk fan harass her during a game is an example of a sales promotion directed at __________.

Increasing Frequency of Purchases

Offering a 76ers sweatshirt to those fans who come to nine games is an example of a sales promotion directed at ________. 

Offering a post game reception for those who have held season tickets for 10 or more years is a sales promotion directed at ________. 

An NBA franchise offers a business seminar as part of 

T or F: in the sales process, the gatekeeper is the person who will ultimately make the decision on whether or not an organization will agree to a sponsorship proposal. 

T or F: the typical sales-developement progression begins with telemarketing and leads to group sales, then to season-ticket sales, and finally to corporate sales, which often involve sponsorships and other high-priced products such as luxury suites. 

T or F: a successful sport organization will employ the same sales approaches to all of its customers and potential customers. 

T or F: sampling, trial usage, and open houses are designed to put the product in the hands of consumers with the intent of letting them purchase it. 

An interactive system of marketing that uses one or more advertising media to effect a measurable response and/or transactin at any location is known as _________.

In this stage of the sales process, one had better joke what she wants and what she is willing to give up.

This is a marketing approach that uses telecommunications technology as part of a well-planned, organized, and managed marketing program that prominently features personal selling with the use of non-face-to-face contacts.

This strategy involves the creation of new benefits to offset existing perceptions or assumed negatives related to the sport product or service. 

This form of selling is ideal for some types of ticket sales such as group sales, but it is most commonly used in the other sale of premium seating, suites, and luxury boxes. 

T or F: when evaluating your sponsorship inventory, programs, media guides, newsletters, and tickets backs are all examples of signage. 

T or F: when evaluation your sponsorship inventory, VIP parkingm arena clubs, tents, and special parties are all examples of hospitality.

T or F: an in-kind sponsor is one that trades a product for sponsorship opportunities

T or F: basing the value if a sponsorship on the number of people who will see an impression is known as exposure measurement

To generate media benefits

A company enters into a naming sponsorship agreement with a sport property because the property has its game televised. What benefit is it seeking?

To alter or reinforce public perception of the company

A company thinks that it's image in the market is one of poor quality. It enters into a sponsorship agreement with a team that has won six consecutive league championships. What benefit is it seeking?

This is a planned effort (campaign) by an organization to associate itself indirectly with an event in order to gain at least some of the recognition and benefits that are associated with being an official sponsor. 

SM 410 Chapter 12 Quiz

Activation costs are typically included within most sponsorship contracts between a brand and a sport team or event.

When evaluating your sponsorship inventory, VIP parking, arena clubs, tents, and special parties are all examples of hospitality.

A co-op sponsorship agreement allows two or more corporate partners to capitalize jointly on a sponsorship or licensing agreement

When entering into partnerships with sport organizations, corporate sponsors have a variety of business objectives.

Sponsorship agreements within the sport industry commonly refer to the team, event, or sport organization as the ___________.

A company thinks that its image in the market is one of poor quality. It enters into a sponsorship agreement with a team that has won six consecutive league championships. What benefit is it seeking?

to alter or reinforce public perception of the company

What sort of benefit is the sponsor of Barclay's Center in Brooklyn, New York, acquiring?

Which of the following is not a reason for the explosive growth of sport sponsorships over the last three decades?

continued decrease in the cost of sport sponsorships

Sponsorship is the acquisition of rights to affiliate or directly associate with a product or event for the purpose of deriving benefits related to that affiliation or association.

The right to use various designations or phrases in connection with the product, event, or facility, such as official sponsor, official supplier, official product, and presented by, creates exclusivity for a sponsor.

When evaluating sponsorship inventory VIP parking arena clubs tents and special parties are all examples of hospitality True False?

Which event is generally credited as the catalyst for the emergence of sport sponsorships?