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Exam 3-Attitudes and Persuasion Dr. Kuo Terms in this set (50)D A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
B The functional theory of attitudes was initially developed to explain how ________. A The ________ function of attitudes applies when a person is in an ambiguous situation and
needs order, structure, or meaning. B Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g., "What sort of man reads Playboy?")? B What do the "A, B, Cs" of the ABC model of attitudes stand for? D According to the basic ABC model of attitudes, ________ refers to the beliefs a consumer has about an attitude object. C What is the first step in the standard learning theory hierarchy approach? C The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, he acts on the basis of limited
knowledge and then forms an evaluation only after the product has been purchased or used. A According to the ________ hierarchy, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide). A Researchers agree that there are various levels of commitment to an attitude. The highest level of involvement is ________. B The theory of cognitive dissonance is based on the ________. A Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors? D Which theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are? C Which theory of attitudes assumes that people assimilate new information about attitude objects in light of
what they already know and feel, using an initial attitude as a frame of reference to categorize new information? A The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad? D All multiattribute attitude models specify the importance of three elements. Two of those elements are attributes and beliefs. What is the third element? A According to the Fishbein model, one of the components of attitude is the ________ people have about an Ao. B Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________. B Which of the following theoretical models measures attitude toward the act of buying (Aact), rather than the attitude toward only the product itself? A Despite improvements to the Fishbein model, all of the following are considered to be obstacles to predicting behavior using this model EXCEPT which one? B An active attempt to change attitudes is called ________. B In the communications model, the element in which the message originates is the ________. D What form of marketing is based on the premise that a marketer will be much more successful when he communicates with consumers who have already agreed to listen to him? A M-commerce takes place primarily through what medium? B The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________. D What
does the sleeper effect suggest about source credibility? B Source ________ refers to the message source's
perceived social value. A Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of a ________. A
According to a major study of more than 1,000 commercials, the single most important factor in whether a commercial will be persuasive is whether the communication ________. D Elements in television commercials have positive
and negative effects. Which of the following characteristics is most likely to have positive effects? D The fine line between familiarity and boredom has been explained by the ________, which
proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad. B According to the two-factor theory, the net effect of being exposed repeatedly to the same message is a combination of ________. A Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message? C ________
refers to a strategy in which a message compares two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes. B The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a
communication message. C Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors
of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches with Kanisha's purchase decision? C Simi Ghandi is never quite sure which brand of gum to buy. She tries some, likes some,
and rejects some. However, through a process of behavioral learning she does remember those brands that taste good and make her mouth feel fresh. The problem is that she cannot often remember the brands that are not so good and often repeats purchasing mistakes. "Oh well," says Simi, "gum buying is not that big of a deal anyway." Which of the following hierarchies would most appropriately describe Simi's situation? D Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke. He wrote letters to Coca-Cola, talked to friends, called the local bottler, attempted to hoard "old Coke," and complained to the local grocery store manager. In this example, which of the following kinds of degree of commitment would be most closely associated with Roger
and his attitudes? C A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor? C The World Gold Council recently launched the "Lost Ring Hunt" with a billboard in Times Square announcing that a woman lost her gold wedding band. Viewers of the ad are encouraged to follow Twitter to discover clues that will help them find the lost ring. The first person to identify the location of the ring will win a cash prize and a trip to New York
City. The "Lost Ring Hunt" is an example of a(n) ________. C The Berry and Dale advertising agency has proposed a new campaign for Bayer Aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique will be to create ten different 15-second spots that all demonstrate reasons for using Bayer
Aspirin. Which of the following theories of message communication is the agency trying to account for in its proposal for Bayer Aspirin? C Rick Tuan has a unique problem. He must persuade a good friend to stop smoking. He knows that if he just says "Quit," his message will be
rejected. Instead, Rick chooses to offer a ________ message in which he presents the positives and negatives of quitting smoking. He feels sure that this approach will have a greater likelihood of success with his friend. D Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay
field. The text read, "UNR's Coach Roberts . . . outstanding in his field." Elizabeth was using a literary device called ________. B Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part
of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above? C A marketing study found that respondents believed that a dark-haired model would be more effective in selling gold jewelry than a blond-haired model would be if the dark-haired model
was not perceived to be ethnic. What two ideas of using celebrities as communication sources are most likely to be at work here? C Which of the following best describes the findings of research on using two-sided messages to communicate with consumers? A Do sex-related ads work? Which of the following best answers this question? B Do fear appeal ads work? Which of the following best answers this question? B Public hearings are being held to discuss whether a new nuclear power plant should be built. An expert on nuclear plants testifies that modern safeguards make the plant secure from dangerous accidents. A local woman speaks and states that she knows nothing about nuclear power, but the idea of having a plant nearby frightens her and her children. Which of the two parties has the most immediate ability to change attitudes of
the audience? Considering the sleeper effect, what will likely happen over time? D A company wants to persuade a customer to buy its products. If the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take? Sets with similar termsMKT 3411 Ch.8 Attitudes and Persuasion50 terms mburle7525 Ch. 8137 terms thinkjered Consumer Behavior Practice Test268 terms lcclaire MKT 335 EXAM 2, chpt 820 terms Robertd8 Sets found in the same folderMKT 3411 Ch. 850 terms oelkin1 MKT 3411 Ch. 1150 terms oelkin1 MKT 3411 Ch. 6-Test 250 terms oelkin1 MKT 3411 Ch. 4-Test 250 terms oelkin1 Other sets by this creatorExam 3-Ch. 1067 terms oelkin1 Exam 3-Ch. 1866 terms oelkin1 Exam 3-Ch. 1678 terms oelkin1 Exam 3-Ch. 969 terms oelkin1 Other Quizlet setsExam 2: HW 4: Microbial Growth, Control of Growth,…26 terms simplyheatherc FIN 202 CHAPTER 157 terms emre07tugan SSG 101332 terms cuongbeofu english mid term ~ the crucible37 terms lilydaus1 Related questionsQUESTION Terri is extremely thirsty. If asked, she would rate a glass of water as more important than any food at the moment. This is an example of: 2 answers QUESTION The prescribed penalty for agents of foreign governments found guilty of economic espionage is 9 answers QUESTION 3. What is key marketing strategy practiced by Tom's that made it successful and how does Tom's satisfy consumer needs by implanting such strategies? 2 answers QUESTION A person's consistent behaviors or responses to recurring situations is know as 2 answers Which attitude function is associated with a focus on particular social?Chapter 8 Consumer Behavior. Which theory of attitudes assumes that people use observations of their own behavior to determine what their attitudes are?Self-perception theory was first proposed by Daryl Bem in 19671 as an alternative account of cognitive dissonance, where certain circumstances lead to self-described attitudes that are a function of the individual's observations of their own behavior.
Which of the following is a lasting general evaluation of people including oneself objects advertisements or issues?Chapter 7: Attitudes. A lasting, general evaluation of people (including oneself), objects, advertisements, or issues. Anything toward which one has an attitude is called an Attitude Object.
Is a lasting general evaluation of people including oneself?a lasting, general evaluation of people (including oneself), objects or issues. attitude function that says some attitudes express the consumer's central VALUES or SELF-CONCEPT. -person forms attitude because of what product says about them (not because of benefits) ex.
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Which attitude function is associated with a focus on particular social identities and lifestyles?
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