 Show
Technical Articles – MGT301 Theme # 2: Marketing Environment In this theme, we will discuss the most important and essential topic i.e. Marketing environment. First of all, we have to understand what is "environment"? An environment is the surroundings of any living thing. Whatever around you is considered to be your environment. The environment is somewhat you are very used to with. It is actually everything around us. It comprises human actors, system's, physical, chemical, and other natural factors, etc. We can't change our environment abruptly. The environment is an extremely complex set of factors that define your behavior in every way and for every living thing. Our environment will influence us anyway and somehow we may also influence the environment. For example, a flower may grow when weather conditions are appropriate, or die if it is not. It couldn't survive with extreme variations in their environment. Now, what is the marketing environment? In marketing our main objective is to deliver the value to the customer and in return earns value. Marketing is not alone; as per Phillip Kotler it has its own environment and in this environment, it has its own actors and forces that affect a firm's ability to deliver value to the customer and create profitable customer relationships ". Here we can take an example of one of the actors of the marketing environment and that is supplier. For instance, if you are making a surgical instrument and for that you use stainless steel metal, now the quality of the surgical instrument depends on the metal which a supplier provides you, what if the quality of that metal is not up to the mark it will certainly affect the ability to serve your customers and ultimately the relationship between you and the customer will suffer. In simple words, a firm is surrounded by internal and external forces which have a great effect on a firm's ability to sustain long-lasting relations with their potential customers. There are two types of the marketing environments, one is microenvironment and the other one is macro environment. Let's discuss them one by one. Which environment actors in company's immediate environment that affect its ability to serve market?Micro environment refers to the environment which is in direct contact with the business organization and which can affect the functioning of business. It includes suppliers, competitors, marketing intermediaries, customers and the firm itself.
Which environment consists of the actors close to the company that affect its ability to serve its customers?The microenvironment consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment.
Are forces in company's immediate environment that affect the company's performance?Answer : The micro environment consists of the factors in the company's immediate environment that affects the performance of the company. These include the suppliers, marketing intermediaries, competitors, customers and the public.
What are the environmental factors that affect marketing?There are six critical environmental marketing factors. These comprise the socio-cultural, legal, economic, political, and technological factors. The external factors are significant forces affecting an organization, its competitors, and the elements of the internal marketing environment.
|
Which environment actors in companies immediate environment that affect its ability to serve market Mcq?
zusammenhängende Posts
Urheberrechte © © 2024 defrojeostern Inc.
