Scheduled maintenance: Saturday, September 10 from 11PM to 12AM PDT Show
Home Subjects Expert solutions Create Log in Sign up Upgrade to remove ads Only ₩37,125/year
Terms in this set (20)The product life cycle refers to the stages a product moves through from the time it enters the market until the time: it exits the market Which of the following is a true statement about the introduction stage of the product life cycle: Profits are usually nonexistent Which of the following is a true statement about the growth stage of the product life cycle: Competitors arrive on the scene Kevin is standing in line to purchase the latest version of his favorite smartphone. He loves getting the newest technology as soon as it's available. Kevin is known as a(n): early adopter During the growth stage, costs are affected by: economies of scale Which of the following is a true statement about the maturity stage of the product life cycle: Sales growth slows down Most of the products we use are in which stage of the product life cycle? maturity Which of the following is a true statement about the decline stage of the product life cycle: The stage can be fast or slow Which of the following is a type of "product" that the product life cycle can apply to: a brand Which of the following is one of the main goals of promotion during the introduction stage: Building awareness of the product A price-skimming strategy works well when introducing: electronic products. Which of the following marketing strategies is appropriate for the growth stage of the product life cycle:
Expanding the product line Which of the following is a true statement regarding promotion expenditures during the growth stage of the product life cycle: They decrease as a percentage of sales revenue Which of the following stages of the product life cycle is the most difficult one for marketers: maturity A software manufacturer may sell an entire "suite" of software programs for one price during the maturity stage. This is a marketing strategy known as: bundling Which of the following marketing strategies is appropriate for the maturity stage of the product life cycle: Offering incentives to distributors
During the decline stage, a company may choose to continue offering the product but cut out all promotional expenditures. This is a strategy known as: harvesting Which of the following marketing strategies is appropriate for the decline stage of the product life cycle: selling the product online Marketers may extend a product's life cycle by: finding new usesfor it Marketers may attempt to increase the number of a product's users by: selling the product in a foreign country Sets with similar termsmarketing test 838 terms malia_burley Chapter 1221 terms ayankello MKT 210 Exam #212 terms liv_moore MKG 300 Ch. 920 terms Schube Sets found in the same folderPM-006 Posttest20 terms Mia_Kirlan-Stout Marketing 2.06 Test40 terms ashlyn_worthington Independent Study Test PM-003 #420 terms collin_goan PM - 040 Posttest20 terms emmarie5342 Other sets by this creatorDSP Pledge Week 113 terms daniyahk Practice Pricing Calculations Work Sheet5 terms daniyahk Price Is Right Worksheet23 terms daniyahk Makes Cents Pricing Worksheet28 terms daniyahk Verified questionsQUESTION A credit card company offers an annual percentage rate of 21 percent. The balance on your credit card is $1,000, and the minimum payment due is$100. If you make the minimum payment, what will the balance on your credit card be the next month, assuming you did not make any new purchases? Verified answer
QUESTION What would happen to the U.S. standard of living if people lost faith in the safety of the financial institutions? Explain. Verified answer
QUESTION Jarett & Sons’s common stock currently trades at $30.00 a share. It is expected to pay an annual dividend of$1.00 a share at the end of the year $\left(\mathrm{D}_{1}=\$ 1.00\right)$, and the constant growth rate is 4% a year. a. What is the company’s cost of common equity if all of its equity comes from retained earnings? b. If the company issued new stock, it would incur a 10% flotation cost. What would be the cost of equity from new stock? Verified answer QUESTION A firm has been experiencing low profitability in recent years. Perform an analysis of the firm’s financial position using the DuPont equation. The firm has no lease payments but has a $2 million sinking fund payment on its debt. The most recent industry average ratios and the firm’s financial statements are as follows:$ $$ \begin{matrix} \text{Industry Average Ratios}\\ \text{Current ratio} & \text{3 }{\times} & \text{Fixed assets turnover} & \text{6 }{\times}\\ \text{Debt-to-capital ratio} & \text{20\\%} & \text{Total assets turnover} & \text{3 }{\3 times}\\ \text{Times interest earned} & \text{7 }{\times} & \text{Profit margin} & \text{3\\%}\\ \text{EBITDA coverage} & \text{9 }{\times} & \text{Return on total assets} & \text{9\\%}\\ \text{Inventory turnover} & \text{10}{\times} & \text{Return on common equity} & \text{12.86\\%}\\ \text{Days sales outstanding} & \text{24 days} & \text{Return on invested capital} & \text{11.50\\%}\\ \end{matrix} $$ $$ $\begin{matrix} \text{Balance Sheet as of December 31, 2016 (millions of Dollars)}\\ \text{Cash and equivalents} & \text{\$ 78} & \text{Accounts payable} & \text{\$ 45}\\ \text{Accounts receivable} & \text{66} & \text{Other current liabilities} & \text{11}\\ \text{Inventories} & \text{159} & \text{Notes payable} & \text{29}\\ \text{Total current assets} & \text{\$ 303} & \text{Total current liabilities} & \text{\$ 85}\\ \text{ } & \text{ } & \text{Long-term debt} & \text{50}\\ \text{ } & \text{ } & \text{Total liabilities} & \text{\$ 135}\\ \text{Gross fixed assets} & \text{225} & \text{Common stock} & \text{114}\\ \text{Less depreciation} & \text{78} & \text{Retained earnings} & \text{201}\\ \text{Net fixed assets} & \text{\$ 147} & \text{Total stockholders' equity} & \text{\$ 315}\\ \text{Total assets} & \text{\$ 450} & \text{Total liabilities and equity} & \text{\$ 450}\\ \end{matrix} $$ $$ \begin{matrix} \text{Income Statements for Year Ended December 31, 2016 (millions of dollars)}\\ \text{Net sales} & \text{\$ 795.0}\\ \text{Cost of goods sold} & \text{660.0}\\ \text{Gross profit} & \text{\$ 135.0}\\ \text{Selling expenses} & \text{73.5}\\ \text{EBITDA} & \text{\$ 61.5}\\ \text{Depreciation expense} & \text{12.0}\\ \text{Earnings before interest and taxes (EBIT)} & \text{\$ 49.5}\\ \text{Interest expense} & \text{4.5}\\ \text{Earnings before taxes (EBT)} & \text{\$ 45.0}\\ \text{Taxes (40\\%)} & \text{18.0}\\ \text{Net income} & \text{\$ 27.0}\\ \end{matrix} $$ a. Calculate the ratios you think would be useful in this analysis. b. Construct a DuPont equation, and compare the company’s ratios to the industry average ratios. c. Do the balance sheet accounts or the income statement figures seem to be primarily responsible for the low profits? d. Which specific accounts seem to be most out of line relative to other firms in the industry? e. If the firm had a pronounced seasonal sales pattern or if it grew rapidly during the year, how might that affect the validity of your ratio analysis? How might you correct for such potential problems? Verified answer Other Quizlet setsmanagerial communications test #321 terms anneliese_dance7 Head Pain and Venous Sinus Technique46 terms AnnieRosie Patient Relationships24 terms jhannigan23 8.2 Psychodynamic approach48 terms keziahbussell Related questionsQUESTION Marketing managers are interested in serving all customers in every way to remain competitive in today's markets 4 answers QUESTION Why might consumers not react to all the information in their environment (select all that apply)? 4 answers QUESTION True or false, external secondary data is free? 2 answers QUESTION a management orientation that focuses on identifying and satisfying consumer needs to ensure the organization's long-term profitability 13 answers What is the growing stage of the product life cycle?Growth. During the growth stage, consumers have accepted the product in the market and customers are beginning to truly buy in. That means demand and profits are growing, hopefully at a steadily rapid pace. The growth stage is when the market for the product is expanding and competition begins developing.
Which are the 4 stages of product life cycle?The product life cycle involves the stages through which a product goes from the time it is introduced in the market till it leaves the market. A product life cycle consists of four stages: introduction, growth, maturity, and decline.
When a product is in the growth stage of its product life cycle quizlet?During the growth stage of the product life cycle both sales and profits peak and begin to decline due to the growing numbers of competitors. During the introduction stage of the product life cycle, profits are negative or low because of low sales and heavy distribution and promotion expenses.
Which of the following stages of the product life cycle is the most difficult one for the marketers?Which of the following stages of the product life cycle is the most difficult one for marketers: c. Maturity. A software manufacturer may sell an entire "suite" of software programs for one price during the maturity stage.
|
Which of the following is a true statement about the growth stage of the product life cycle:
zusammenhängende Posts
Urheberrechte © © 2024 defrojeostern Inc.
