Which of the following is one of the 10 strategic operations management decisions?

• Which of these is not one of the 10 strategic OM decisions?
  • Answer Explanation for Question: Which of these is not one of the 10 strategic OM decisions?
  • 10 Strategic OM Decisions 
    • Design of Goods and Services
    • Quality Management
    • Process and Capacity Design
    • Location Strategy
    • Layout Design and Strategy
    • Human Resources and Job Design
    • Supply Chain Management
    • Inventory Management
    • Scheduling
    • Maintenance

A) scheduling
B) managing quality
C) layout strategies
D) marketing

The Correct Answer for the given question is option D) marketing

Marketing is not considered as strategic in decisions because it is not a core function of the business. The core functions of the business are production, finance, and accounting. Marketing is considered to be a support function that helps to promote and sell the products or services of the company. Marketing is important in creating brand awareness and setting product price points, but it is not considered to be a strategic decision-making process.

Answer Explanation for Question: Which of these is not one of the 10 strategic OM decisions?

10 Strategic OM Decisions 

In order to make strategic operations management decisions, organizations must first understand the OM decision process and how it can be used to improve performance. The OM decision process consists of four steps: identifying the problem, generating possible solutions, choosing the best solution, and implementing the solution.

The 10 strategic OM decisions are:

1. Design of Goods and Services :
2. Quality Management
3. Process and Capacity Design
4. Location Strategy
5. Layout Design and Strategy
6. Human Resources and Job Design
7. Supply Chain Management
8. Inventory Management
9. Scheduling 
10. Maintenance

• Design of Goods and Services

In order to design Google’s products, different teams are involved. Based on market research, trends and forecasting, this decision area of operations management is applied. Google, for instance, develops cutting-edge apps for desktop and mobile users based upon forecasts of future expectations.

• Quality Management

Iterative testing, debugging, innovation, and user involvement are all part of this decision process at Google. In the company’s facilities, testing and debugging are conducted iteratively to ensure products are free of errors or bugs when they are released. Google frequently invites users to send error reports and reviews so that the firm can improve the quality of its products.

• Process and Capacity Design

The fact that Google maintains a relatively constant number of workers, even if the demand for these products rises, means this decision area of operations management is of minimal significance to its web-based and software products. The Internet can easily be used to distribute software or web-based products without affecting HR capacities significantly.

Standard software development processes at Google are used to address capacity design. This decision area of operations management has a greater impact on goods like Nexus and Chromecast. Google designs its manufacturing processes and capacities using contract manufacturers. In Google’s case, the Nexus smartphones are developed by Google, but the production is handled by original equipment manufacturers (OEMs). Thus, Google products are designed by the OEMs based on their processes and capacities.

• Location Strategy

The decision area of operations management for Google’s web-based digital products is a minimal consideration given that they are distributed online. In addition to these facilities, the company also maintains support facilities around the globe, such as offices in California and Singapore. For products such as Nexus and Chromecast, operations management decisions are made by partnering with suppliers or original equipment manufacturers.

• Layout Design and Strategy

Google’s design of its workflows and facilities falls within the scope of this operation management decision area. Google has a reputation for creating innovative and creative working environments. For its offices, such as the one at Googleplex in California, Google uses creative ideas integrated with efficient workflows to develop web-based and software products. The approach integrates efficiency and creativity.

• Human Resources and Job Design

In order to address the decision area of operations management, Google’s human resource management focuses on smartness and excellence among employees. In contrast to its reputation for hiring experienced workers, Google rewards smart hires. The company provides high salaries and incentives such as free meals as a way to retain talent.

• Supply Chain Management

Google’s supply chain is managed using advanced information systems. When analyzing inventory records in this area of operations management, the company forecasts demand and informs suppliers and original equipment manufacturers (OEMs).

• Inventory Management

According to the needs of various businesses, Google’s inventory management uses different types of inventory in this decision area. Automated monitoring and control of inventory is also a part of Google’s inventory management process. Automating the management of Google’s web-based and software products is especially important.

• Scheduling

Google has perfected the application of automation in the decision area of operations management. Automated processes, such as checking productivity levels, are used by the company. Additionally, Google utilizes flexible scheduling approaches for the activities in offices, taking into account changes in employee availability.

• Maintenance

The company needs to maintain its computer systems, servers, and facilities. For this purpose, the company has dedicated maintenance teams. Operations & Support teams are assigned to these teams. Google’s operations management accomplishes this through these personnel, whose duties include maintaining all equipment and facilities in order to handle the decision area.

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