Which of the following is true of the relationship between consumers perceptions and their motives quizlet?

19) Which of the following is true of the relationship between consumers' perceptions and theirmotives?A) In general, there is a heightened awareness of stimuli that are irrelevant to consumers' needs.B) The stronger the consumer's need, the greater the tendency to ignore related stimuli in theenvironment.C) In general, there is decreased awareness of stimuli that are relevant to consumers' needs.D) The stronger the consumer's need, the greater the tendency to pay attention to related stimuliin the environment.E) Consumers tend to pay equal attention to all advertising, regardless of their needs at any giventime.Answer:D

Diff: 2Page Ref: 163AACSB:Reflective ThinkingSkill:ConceptObjective:6.2: Learn about the three elements of perception20) ________ is a concept related to perception. People actively seek out messages that they findpleasant and actively avoid painful or threatening ones.B

Diff: 1Page Ref: 163AACSB:Analytic SkillsSkill:ConceptObjective:6.2: Learn about the three elements of perception6ScholarStock

21) After buying a Mini Cooper, Kate began paying more attention to advertisements for Miniand spent more time on websites reading about how much Mini drivers love their cars.This isan example of ________.B

Diff: 2Page Ref: 163Skill:ApplicationObjective:6.2: Learn about the three elements of perception22) ________ refers to consumers' heightened awareness of stimuli that meet their needs orinterests, and minimal awareness of stimuli irrelevant to their needs.ADiff: 1Page Ref: 163

Skill:ConceptObjective:6.2: Learn about the three elements of perception23) Listening to the radio on the way home from work, Paul is particularly aware of an ad forMcDonalds because he is getting hungry.This is an example of ________.A) selective attentionB) selective exposureC) perceptual defenseD) perceptual blockingE) perceptual organizationAnswer:A

Diff: 2Page Ref: 163Skill:ApplicationObjective:6.2: Learn about the three elements of perception7ScholarStock