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journal article Selective Exposure to Campaign Communication: The Role of Anticipated Agreement and Issue Public MembershipThe Journal of Politics Vol. 70, No. 1 (Jan., 2008) , pp. 186-200 (15 pages) Published By: The University of Chicago Press https://doi.org/10.1017/s0022381607080139 https://www.jstor.org/stable/10.1017/s0022381607080139 Read and download Log in through your school or library Alternate access options For independent researchers Read Online Read 100 articles/month free Subscribe to JPASS Unlimited reading + 10 downloads Purchase article $14.00 - Download now and later Abstract This article explores two hypotheses about how voters encounter information during campaigns. According to the anticipated agreement hypothesis, people prefer to hear about candidates with whom they expect to agree. The “issue publics” hypothesis posits that voters choose to encounter information on issues they consider most important personally. We tested both hypotheses by distributing a multimedia CD offering extensive information about George W. Bush and Al Gore to a representative sample of registered voters with personal computers and home Internet connections during the closing weeks of the 2000 campaign. Exposure to information was measured by tracking individuals' use of the CD. The evidence provided strong support for the issue public hypothesis and partial support for the anticipated agreement hypothesis. Republicans and conservatives preferred to access information about George Bush, but Democrats and liberals did not prefer information about Vice President Gore. No interactions appeared between these two forms of selective exposure. Journal Information Current issues are now on the Chicago Journals website. Read the latest issue. Established in 1939 and published for the Southern Political Science Association, The Journal of Politics is a leading general-interest journal of political science and the oldest regional political science journal in the United States. The scholarship published in The Journal of Politics is theoretically innovative and methodologically diverse, and comprises a blend of the various intellectual approaches that make up the discipline. The Journal of Politics features balanced treatments of research from scholars around the world, in all subfields of political science including American politics, comparative politics, international relations, political theory, and political methodology. Publisher Information Since its origins in 1890 as one of the three main divisions of the University of Chicago, The University of Chicago Press has embraced as its mission the obligation to disseminate scholarship of the highest standard and to publish serious works that promote education, foster public understanding, and enrich cultural life. Today, the Journals Division publishes more than 70 journals and hardcover serials, in a wide range of academic disciplines, including the social sciences, the humanities, education, the biological and medical sciences, and the physical sciences. Rights & Usage This item is part of a JSTOR Collection. Abstract The rise of the Internet forces scholars to reevaluate the frequency and nature of political information seeking in the contemporary period. The functionality of the Internet makes passive exposure more difficult, and selective information seeking easier, than in the past. However, people may also use the Internet in a new and directed way—to arm themselves with information to express and defend their views either online or in the real world. The central question we explore in this paper is what explains balanced versus biased information seeking in the era of the Internet? We combine insights from Sears and Freedman (1967) with newer work on emotion to predict motivated selectivity: focusing specifically on the interaction between anxiety and information utility. Our central theoretical claim is that anxiety does not simply boost any information seeking; it triggers information seeking that is useful for addressing the problem at hand. Anxiety alone, therefore, does not guarantee a balanced information search. When counterattitudinal information is useful for some reason—for example, to defend their own opinions to others who may disagree—anxious citizens should seek it out. As a consequence, these subjects should learn more specific information about where each candidate stands on the issues. In an experiment we find support for these hypotheses. We conclude that while today's flexible Internet environment may permit selectivity, balanced seeking should still occur under a fairly common set of circumstances. Journal Information Political Psychology is an interdisciplinary journal dedicated to the analysis of the interrelationships between psychological and political processes. The field draws on diverse disciplinary sources including cultural and psychological anthropology, cognitive psychology, clinical psychology, economics, history, international relations, philosophy, political science, political theory, psychology of personality, social psychology, and sociology. Publisher Information International Society of Political Psychology (ISPP) is an interdisciplinary organization representing all fields of inquiry concerned with exploring the relationships between political and psychological processes. Members include psychologists, political scientists, psychiatrists, historians, sociologists, economists, anthropologists, as well as journalists, government officials and others. The Society is also international, with members from all regions of the world: the Americas, Europe, Asia, the Middle East, and Africa. |
Which of the following speech scenarios would be described as selective exposure theory?
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