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Name: Class: Date: Chapter 01: An Overview of Marketing Multiple Choice 1. Which of the following statements is NOT true of marketing? a. Marketing focuses on practices that deliver value and benefits to customers. b. Marketing focuses primarily on selling goods, services, and/or ideas to customers. c. Marketing employs the combined use of communication, distribution, and pricing strategies. d. Marketing involves building long-term, mutually rewarding relationships with customers. ANSWER: b 2. Which statement expresses the American Marketing Association (AMA)’s core definition of marketing? a. Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses employee satisfaction. b. Marketing is an organization function and a set of processes that have value for customers, clients, partners, and society at large. c. Marketing refers to personal selling that focuses solely on selling goods, services, and/or ideas to customers. d. Marketing involves building long-term, mutually rewarding relationships that are beneficial exclusively to the sellers. ANSWER: b 3. We "give up" money to "get" the goods and services we want. Giving up something in order to receive something else is an example of the basic marketing principle of _______. a. exchange b. distribution c. production d. selling ANSWER: a 4. The Standard, a cloud computing company in Dallas, captured the number-one position in Fortune’s "100 Best Companies to Work For" because the company _______. a. had a large increase in profits b. provided jobs to unemployed workers c. fostered trust, growth, innovation, and equality d. produced innovative goods and services ANSWER: c 5. Which of the following is a facet of marketing? a. Marketing is a philosophy. b. Marketing focuses solely on selling services. c. Marketing focuses only on advertising. d. Marketing focuses solely on selling goods. ANSWER: a 6. The co-founder of Hewlett Packard said, "Marketing is too important to be left only to the marketing department." This comment means all of the following EXCEPT _______. Copyright Cengage Learning. Powered by Cognero.Page 1 34.Which of the following statements is true of on-demand marketing?c Get answer to your question and much more 35.Which of the following statements is true of a sales-oriented firm?c Get answer to your question and much more 36.Which of the following statements is true of marketing?a.A consumer does not pay for the marketing costs.b.Marketing offers great career opportunities in business and nonbusiness organizations.c.Only two percent of the entire civilian workforce in the U.S. performs marketing activities.d.Marketing is limited to the people of the marketing department of a firm.ANSWER:b Chapter 2:33.When properly created, a strategic business unit (SBU)a Get answer to your question and much more 34.Magnira Inc. plans to implement a market penetration strategy to increase its market share. According to Ansoff'sstrategic opportunity matrix, which of the following is most likely to happen?a Get answer to your question and much more Which of the following statements is true about customer relationships in business markets?The correct answer us b) One-on-one personal communication is the most important tool in developing and maintaining customer relationships). This option is correct because, in a business market, it is very important to have one-on-one personal communication between customers and sellers.
Which of the following statements is true of customer relationship management systems quizlet?It involves linking all processes of the company from its customers through its suppliers. Which of the following statements is true of customer relationship management? It involves establishing and tracking customer interactions with the company.
Which of the following statements about customer relationship marketing CRM is true?Which of the following statements is true of customer relationship management? It involves establishing and tracking customer interactions with a company.
Which of the following is the most accurate statement about customer relationship management CRM )?Which of the following best describes customer relationship management (CRM)? correct Answer: Customer relationship management (CRM) covers the strategies, processes, and information systems an organization uses to build and maintain relationships with its current and prospective customers.
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Which of the following statements is true about customer relationships in business markets quizlet?
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