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Fall 2020 Ch. 4 Connect questions and answers. For Study Terms in this set (64)Which of the following statements regarding culture in international marketing is true? The marketer's interaction with the local culture determines whether the marketing will fail or succeed. Countries have been transitioning from agricultural to industrial to service economies. The result has been _______. a drop in birthrates _______ is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned and shared by a group of people, then transmitted from generation to generation. Culture Which of the following is the geographical argument used by Jared Diamond to theorize why Euro-Asian cultures have sometimes dominated African and American cultures? It was easier for ideas and information to travel over the Silk Road instead of crossing the Sahara or the Isthmus of Panama. The emergence of cola brands such as Mecca Cola and Arab Cola in the Middle East in the 2000s is a reflection of which of the following? historic events affecting culture In the context of international marketing, culture affects the way consumer prioritize the things they desire and the things they need. Which types of government competed globally throughout most of the 20th century?
- democracy In what way is culture changing in most countries? Smaller families are now favored. How has birth control changed social institutions and cultural values? - People now have smaller families. Which statement is true of culture? It exists in the mind of each person. How do social institutions affect cultural values? - They influence people to live in peace together. Which of the following statements about Jared Diamond's research regarding the influence of geography on international marketing is true? He claimed that new ideas moved more quickly from east to west than from north to south. Which of the following statements regarding the change in family as a social institution is true? Women are delaying marriage, especially in Asia. Which of the following statements about the origins of culture is true? Historic events can affect technology, social institutions, culture, and behavior. In most cultures, an infant's first experience with a social institution other than the home is most likely to be religious. Which of the following types of governance crumbled in the 1990s? Communism Which of the following statements regarding international marketing is true? It is easier to communicate with consumers who can read and write than with people who can understand only symbols. Which of the following best describes how birth control techniques have affected the lives of women in the past 50 years? Women have more time to spend on their careers. What change has happened to American culture and social institutions? People are spending time with media such as television and the Internet instead of socializing with their families. Interpersonal relationships are strongly affected by _____ such as family, religion, schools, the media, government, and corporations. social institutions Match each dimension (in the left column) with its corresponding feature (in the right column). The Individualism/Collective Index --> It focuses on self-orientation. How has the availability of birth control affected families throughout the world? - Many women are waiting longer to have children. Which of the following statements regarding cultures that score high on the Individualism/Collectivism Index is true? Personal ambition and free will are valued and encouraged in these cultures. Which of the following statements about social institutions and their effect on a country's culture is true? Religion has an enormous effect on a society's values. Unlike a collectivist society, an individualistic society is one in which people are connected to others, but only in a loose way. Which of the following statements about education as a social institution is true? Nationwide literacy tends to help a country grow its economy rapidly. Cultures that score low on the Individualism/Collectivism Index tend to subdue the individual and favor the group. Which of the following have the greatest effect on values and culture? - schools A high score on the Individualism/Collective Index indicates a culture that encourages individual ambition. What are the four primary dimensions along which the cultures of nations differ, according to Geert Hofstede? - Individualism/Collectivism Index The degree to which a culture will tolerate social inequality between superiors and subordinates is measured by the Power Distance Index. Cultures that score high on the Individualism/Collectivism Index tend to embrace an "I" mentality. People from cultures with low Power Distance Index scores often say that _____ is a source of power. achievement Unlike individualistic societies, collective societies link people strongly together through close-knit groups. People who come from cultures with high Power Distance Index scores often say that power and social status are derived from - inheritance. An individual who scores low on the Individualism/Collectivism Index is most likely to think in terms of "we" instead of "I." Randy works for a large manufacturing company. Though he is in management, his anxiety and stress levels are low. He likes to brainstorm with his colleagues and is open to exploring new ideas and taking risks. Which of the following is true of Randy? His Uncertainty Avoidance Index score is low. The ______ Index denotes an inclination toward behavior that advances a person's self-interest. Individualism/Collectivism An individual with a high score on the Uncertainty Avoidance Index is most likely to adhere to tested patterns of behavior. Which of the following statements about individuals from cultures with high Power Distance Index scores is true? They tend to distrust people who are not part of their groups. Patterns of cultural behavior and interaction that are learned and repeated are known as rituals. Which of the following is true of cultures that have low Power Distance Index scores? They usually think people should be treated equally, and they say power comes from knowledge. The loss of various spoken languages is part of a general decrease in cultural distinctiveness around the world. Cultures that score high on the Power Distance Index are often hierarchical. The Chinese practice of _____ refers to a connection between people and the universe to the energy that supports life and promotes balance and peace in a person's surroundings. feng shui Which of the following features are associated with cultures that score low on the Uncertainty Avoidance Index? - willing to take
risks When evaluating a situation, a Westerner is more likely to focus on the central figures and not see much of the background. Cultures that score high on the Uncertainty Avoidance Index value security and try to always follow the rules. True or false: Marketers must be aware that their own cultures affect how they perceive other cultures. True Which of the following statements about rituals is true? The most obvious rituals take place when people are experiencing turning points in their lives. Which of the following statements about cultural change is true? A marketer assessing a society should remember that cultures are constantly changing. Which of the following is a feature of language? Around the world, the number of spoken languages has been dwindling. Which of the following statements regarding cultural borrowing is true? When people are introduced to a belief or practice from another culture and they approve of it, they incorporate it into their own culture. _____ refers to energy that supports life and travels through everyone's body and the environment, including the inside and outside of houses and places of employment. Ch'i Which of the following statements regarding similarities among cultures is true? Two cultures that speak the same language might interpret certain phrases or words in a very different way. In the context of thought processes, Asians tend to see the entire picture rather than just the foreground when evaluating a situation. Innovations most easily incorporated into a culture are those that generate the most interest within society. Paying attention to the fine distinctions of culture so that it can be studied in an open-minded way, assessed, and admired is known as cultural sensitivity. A marketer who practices cultural _____ is offering products that are much like what is already being sold, and the new products are offered in a way that fits into the existing culture as much as possible. congruence Cultures are always changing, and yet they also resist change, which is one of their fundamental attributes. A responsible effort to learn from the cultural ways of others in the quest for a solution to a society's problems is known as cultural borrowing. Which of the following is true of the similar-but-different aspect of culture? It can lead people to think that cultures have more in common than they actually do. A culture is most likely to accept something new when _____. (Select all that apply.) - the innovation will not disrupt existing beliefs and behaviors very much Mastersource Inc., an electronics manufacturer, introduces products that resemble what is already present in the market in order to reduce cultural resistance. Mastersource Inc. is engaging in cultural congruence. Students also viewedCh. 4 Review67 terms acracken Chapter 450 terms Brendanino001 International Marketing Ch. 444 terms caitlinAray International Marketing Ch. 4 (this one)81 terms aross48 Sets found in the same folderMKTG 4280 Ch. 2 McGraw-Hill Connect65 terms Sir_Zeus_ MKTG 4280 Ch. 5 McGraw-Hill Connect64 terms Sir_Zeus_ MKTG 4280 Ch. 1 McGraw-Hill Connect59 terms Sir_Zeus_ MKTG 4280 Ch. 7 McGraw-Hill Connect64 terms Sir_Zeus_ Other sets by this creatorModule 14 of 14 Text Mining18 terms Sir_Zeus_ Module 13 of 14 Recommender Systems14 terms Sir_Zeus_ Module 12 of 14 Association Rules21 terms Sir_Zeus_ Module 11 of 14 Evaluating Classifiers17 terms Sir_Zeus_ Other Quizlet setsLabMan31 terms jmtmr (Exam 2) Lecture 7 : Introduction to digestive sys…41 terms chris_holcomb8 Chemistry-Section 8.130 terms kellychn520 |
Which of the following statements regarding culture in international marketing is true quizlet?
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