Which of the following terms summarizes the beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities?

Self-ConceptThe self-concept summarizes the beliefs a person holds about his or her own attributes andhow he or she evaluates the self on these qualities.Although your overall self-concept may be positive, there certainly are parts of it youevaluate more positively than others.The self-concept is acomplex structure. We describe attributes of self-concept along suchdimensions as :content (e.g., facial attractiveness versus mental aptitude)positivity (i.e., self-esteem)intensity and stability over timeaccuracy (i.e., the degree to which one’s self-assessment corresponds to reality).Consumers’ self-assessments can be quite distorted and our own estimates of how much wechange over time vary as well(Regardless of age, people acknowledged that their priorchoices had changed quite a bit over time, but they still tended to predict that they would notchange as they got older.)A person’s self-concept is a work in progress. Some parts are fairly stable, but each of usmodifies some elements of it as we make our way through life—and particularly as wediscover newideas,social groupsandculturethat endorse certain types of people over others.Each element that contributes to our self-concept is an identity.Identity is “any category label with which a consumer self-associates that is amenable to aclear picture of what a person in that category looks like, thinks, feels and does.”Some ofthese identities are prettystable (e.g., mother, African American), whereas other identities aremoretemporary (e.g., Libertarian, college student, bus driver).Self-esteemRefers to the positivity of a person’s self-concept.A study found that individuals who are made to feel powerfulspend more money onthemselves,whereas those who experience a feeling of powerlessnessspend more on othersthan on themselves. Chapter 6Self-concept: summarizes the beliefs a person holds about his or her own attributes andhow he or she evaluates the self on these qualities-Herpes Parts of yourself you evaluate more positively than others-Complex structure with dimensions likeoContentoPositivityoIntensity and stabilityoAccuracy-Self assessments of consumers can be distorted especially with their physicalappearance-Identity:each element that contributes to our self-concept is our identityCollective self:where a person derives his or her identity in large measure from a socialgroup.Eastern and western cultures believe we divide ourselves into an inner private selfand an outer public self ** should I know the extent of which is true self***Ideal self:a person’s conception of how they would like to beActual self: the more realistic appraisal of the qualities we do and don’t have-Impression management:work hard to manage what others think of us; chooseproducts that will show us off in good lightSelf-esteem:the positivity of a persons self concept-Studies show people tend to spend more money on themselves if they have high selfesteem and on others if they have low self esteemSelf-comparison: when the person tries to evaluate her appearance by comparing it to thepeople depicted in these artificial imagesMultiple selves:we have as many versions of ourselves as we have social roles; business,family, party, etcExtended selves:constituted by the external objects we consider a part of us. Consumerswill continuously try to integrate man-made products into our physical bodies (boob jobs,artificial knees, cochlear implants, prosthesis, etc)Looking glass self:the process of imagining others’ reactions or “taking the role of theother”. We tend to pattern our behavior on the perceived expectations of others as a type ofself-fulfilling prophecyCognitive matching:congruence models assume this process between product attributesand the consumer’s self image. Relationships formed with products like we have withpeople and if we “break up” with a brand we try to discredit it as much as possibleDigital self:social media applications allow us to digitally modify ourselves. Moving from“you are what you wear” to “you are what you post”Ideal of beauty:a particular model, or exemplar, of appearance. It can be physical featuresas well as clothing styles, cosmetics, hairstyles, skin tone, etcGender identity:important component of a consumer’s self-concept. People tend toconform to cultures beliefs of how we should act/dress/buy and its calledsex rolesSex-typed products:products that reflect stereotypical masculine or feminine attributesand consumers associate them with one gender or anotherAndrogyny:the possession of both masculine and feminine traitsBody decoration:in every culture people alter their bodies in some way; decorating thephysical self serves a number of purposes:

What is the term that refers to a Consumers subjective evaluation of his or her physical self?

What is the term used to describe a concept that considers the whole person?

Which of the following best defines what is implied by the symbolic self completion theory?

What describes a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment?