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The Academy of Management Executive (1987-1989) Vol. 2, No. 3 (Aug., 1988) , pp. 225-232 (8 pages) Published By: Academy of Management https://www.jstor.org/stable/4164833 Read and download Log in through your school or library Alternate access options For independent researchers Read Online Read 100 articles/month free Subscribe to JPASS Unlimited reading + 10 downloads Purchase article $29.00 - Download now and later With a personal account, you can read up to 100 articles each month for free. Get StartedAlready have an account? Log in Monthly Plan
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Abstract Effective manager communication has traditionally been associated with activities such as using the right words to describe something or careful reading and listening. Lengel and Daft argue that choosing the right medium to send or receive a message is also critical in successful communication. The concept of "richness" is used to link media characteristics to message characteristics. Communication patterns show that a rich medium like face-to-face should be matched with nonroutine, difficult-to-understand messages. A lean medium such as the written memo is best used for routine messages. Failure to make these matches leads to communication misunderstanding. Research findings show a relationship between sensitivity to media richness and executive job performance. Six rules are offered to help executives sharpen their media selection skills, as well as a model that can be used in guiding media selection for day-to-day communication. Publisher Information The Academy of Management (the Academy; AOM) is a leading professional association for scholars dedicated to creating and disseminating knowledge about management and organizations. The Academy's central mission is to enhance the profession of management by advancing the scholarship of management and enriching the professional development of its members. The Academy is also committed to shaping the future of management research and education. Founded in 1936, the Academy of Management is the oldest and largest scholarly management association in the world. Today, the Academy is the professional home for more than 18290 members from 103 nations. Membership in the Academy is open to all individuals who find value in belonging. Rights & Usage This item is part of a JSTOR Collection.
Information Richness TheoryThe basic premise of information richness theory (frequently called media richness theory) is that communication media or channels differ in their information carrying capacity, just as pipelines of different sizes and designs have varying capacities for transporting oil. Information richness is defined as the ability of an information exchange to change participant’s understanding within a time interval. Information that fits the carrying capacity of its medium more likely will be conveyed and understood efficiently and accurately. For example, a chemist and regulatory attorney for a maker of over-the-counter medicines have to come to agreement about a new product’s content and efficacy within government regulations. To set an appointment to meet, they probably would exchange an e-mail. But to integrate the subtleties and complexities of their ... locked icon Sign in to access this contentSign in Get a 30 day FREE TRIAL
sign up today! Which communication medium has high information richness?Like face-to-face and telephone conversation, videoconferencing has high information richness because receivers and senders can see or hear beyond just the words—they can see the sender's body language or hear the tone of their voice.
Which of the following are communication skills that managers should possess as senders of information?Which of the following are communicaiton skills that managers should possess as senders of information? Send messages that are clear and concise. Encode messages in symbols that the receiver will understand. Select an appropriate medium.
What type of network encourages teamwork and high levels of communication among all team members?Wheel networks are used in situations where there is a central member of a group and all communication flows to and from the central member. It is the all-channel networks in which communication flows among all team members.
What is the sharing of information between two or more people in order to reach a common understanding best known as?Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals.
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Which of the following types of communication is highest in information richness multiple choice question?
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