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Terms in this set (20)In the context of international marketing research, the environments within which the research tools are applied are often different in foreign markets. True Unisys Corporation's international marketing research calls for collecting and assessing various types of information. Which of the following types of information is Unisys Corporation most likely to be interested in if it gathers information related to profitability for the division's products, inflation, business cycle trends, and the like? Economic and demographic data. Bert Wong has decided to pursue a marketing research effort to acquire information before his company makes a strategic relocation move to the West Coast. Which of the following marketing research process steps would be the first step that Bert (and the marketing researchers) should take as he embarks on the research effort? Define the research problem and establish research objectives. Once a researcher has defined the research problem and established research objectives, the researcher must: Determine the sources of information to fulfill the research objectives. Ben Grissom has decided to use information collected by the U.S. government in his upcoming research project on cultural trends. This is an example of using a _____ data source. Secondary. Which of the following statements is true of the reliability of secondary data while conducting market research? Official statistics are sometimes too optimistic, reflecting national pride rather than practical reality. Harry leads the international marketing department of Myfone, a smartphone manufacturer. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. In the context of assimilating secondary data, which of the following problems is Harry most likely to face? Comparability of data. Which of the following is most likely a problem associated with the use of secondary data? Reliability of data. Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena? For what purposes were the data collected? Which of the following statements is true about quantitative research? It is generally associated with survey research that involves yes/no questions. Mary Hills asks the respondents in a research study a series of open-ended questions that help explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is conducting a _____ research. Qualitative. In the international arena, the greatest problem in sampling stems from the: Lack of adequate demographic data from which meaningful samples can be drawn.
In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to directly affect? The sampling process. Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe? A convenience sample. The most universal survey research problem in foreign countries is the _____ barrier. Language. According to the text, today the real power of the Internet for international marketing research is the: Ability to easily access volumes of secondary data. Given the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following is one of those methods? Expert opinion. Which of the following is a method of demand forecasting that is particularly suitable for international marketers? Analogy. Which of the following is a disadvantage of decentralized research management? There is unwarranted dominance of large-market studies in decisions about global standardization. In _____ translation, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected. Parallel. Sets with similar termsinternational marketing ch. 860 terms ali_bucher International marketing midterm Chapter 847 terms aehovey Chapter 860 terms gabimlobo Int Mktg Chpt 860 terms Bro_Ke1313 Sets found in the same folderInternational Marketing Exam 2 Chapter 9 Quiz20 terms erikas_jurevicius International Marketing Exam 2 Chapter 10 Quiz20 terms erikas_jurevicius International Marketing Exam 2 Study Guide Part 114 terms erikas_jurevicius International Marketing Exam 2 Study Guide Part 210 terms erikas_jurevicius Other sets by this creatorInternational Marketing Exam 3 Study Guide Part 316 terms erikas_jurevicius International Marketing Exam 3 Study Guide Part 210 terms erikas_jurevicius International Marketing Exam 3 Study Guide Part 110 terms erikas_jurevicius International Marketing Exam 3 Ch 19 Quiz20 terms erikas_jurevicius Verified questionsQUESTION Baxley Brothers has a DSO of 23 days, and its annual sales are $3,650,000. What is its accounts receivable balance? Assume that it uses a 365-day year. Verified answer
QUESTION You want to buy a car, and a local bank will lend you $40,000. The loan will be fully amortized over 5 years (60 months), and the nominal interest rate will be 8% with interest paid monthly. What will be the monthly loan payment? What will be the loan’s EAR? Verified answer
QUESTION Indicate the effects of the transactions listed in the following table on total current assets, current ratio, and net income.Use (+) to indicate an increase, (-) to indicate a decrease, and(0) to indicate either no effect or an indeterminate effect. Be prepared to state any necessary assumptions and assume an initial current ratio of more than 1.0. (Note: A good accounting background is necessary to answer some of these questions; if yours is not strong, answer the questions you can.) $$ \begin{matrix} \text{ } & \text{Total Current Assets} & \text{Current Ratio} & \text{Effect on Net income}\\ \text{a. Cahs is acquired through issuance of additional common stock}\\ \text{b. Merchandise is sold for cash.}\\ \text{c. Federal income tax due for the previous year is paid.}\\ \text{d. A fixed asset is sold for less than book value.}\\ \text{e. A fixed asset is sold for more than book value.}\\ \text{f. Merchandise is sold on credit.}\\ \text{g. Payment is made to trade creditors for previous purchases.}\\ \text{h. A cash dividend is declared and paid.}\\ \text{i. Cash is obtained through short-term bank loans.}\\ \text{j. Short-term notes receivable are sold at a discount.}\\ \text{k. Marketable securities are sold below cost.}\\ \text{l. Advances are made to employees.}\\ \text{m. Current operating expenses are paid.}\\ \text{n. Short-term promissory notes are issued to trade creditors in exchange for past due accounts payable.}\\ \text{o. 10-year notes are issued to pay off accounts payable.}\\ \text{p. A fully depreciated asset is retired.}\\ \text{q. Accounts receivable are collected.}\\ \text{r. Equipment is purchased with short-term notes.}\\ \text{s. Merchandise is purchased on credit.}\\ \text{t. The estimated taxes payable are increased.}\\ \end{matrix} $$ Verified answer QUESTION Project S costs $17,000, and its expected cash flows would be$5,000 per year for 5 years. Mutually exclusive Project L costs $30,000, and its expected cash flows would be$8,750 per year for 5 years. If both projects have a WACC of 12%, which project would you recommend? Explain. Verified answer Other Quizlet setsPsych 241 Powerpoints11 terms Juliah_Mason ACCOUNTING FINAL #2 EXTRA QUESTIONS47 terms Georgia_Mahoney_724 cob 202 chapter 7: team dynamics18 terms kellyoconnor4 POLS-2622 Final Exam (Spring 2022)47 terms Rylee_Bane2 Related questionsQUESTION T/f? Quantitative research is best used to collect background information in an area where little is already known? 3 answers QUESTION If they wish to promise confidentiality to their subjects, researchers cannot know the subjects' identities? (True of False) 6 answers QUESTION T/F: In the Wheel of Consumer Behavior, cognition refers to their feelings about stimuli and events, such as whether they like or dislike a product 4 answers QUESTION Objectives of Focus Group- There are three main objectives of focus group research 2 answers Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe?Which of the following types of samples is most likely to be used by researchers when detailed and accurate information is not available for a sample universe? A convenience sample.
What type of research is used in developing research hypothesis that can be tested in subsequent studies designed to quantify concepts?Qualitative research is helpful in revealing the impact of sociocultural factors on behavior patterns and in developing research hypotheses that can be tested in subsequent studies designed to quantify the concepts and relevant relationships uncovered in qualitative data collection.
Which of the following is a method of demand forecasting that is particularly suitable for international marketers?Due to the greater uncertainties and data limitations associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers: probabilistic forecasting and reference class forecasting.
What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?What should marketing researchers do once they have determined the sources of information to fulfill the research objectives? Consider the costs and benefits of the research effort.
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Which of the following types of samples should be used when detailed and accurate information is not available for a sampling universe?
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