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Which tool of the promotion mix consists of short term incentives to encourage the purchase or sale of a product or service?

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Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Right Answer is: Sales promotion

SOLUTION

  • Sales promotion is a type of Pull marketing technique.
  • Sales promotion is a short-term incentive to encourage the purchase or sale of a product or service.
  • If a firm introduces a product that is new in the market or which is not receiving a lot of attention, then it promotes this product to customers via sales promotions.
  • When a brand wants to increase the sales of its products, it uses Sales promotion. The brand can increase sales by attracting new customers to their products or by retaining the old customers by various means.
  • The company can also motivate the dealers and distributors of their channel to perform better for their brand and to get their stock moving.

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  2. Advertising And Sales Promotion
  3. Page 14

Advertising and Sales Promotion

131. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?

  1. Newspapers
  2. Television
  3. Direct mail
  4. Radio

Correct answer: (C)
Direct mail

132. ______________ is short-term incentives to encourage purchase or sales of a product or service.

  1. Advertising
  2. Sales promotion
  3. Online advertising
  4. Public relations

Correct answer: (B)
Sales promotion

133. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?

  1. Coupons
  2. Price packs
  3. Contests
  4. Samples

Correct answer: (D)
Samples

134. Which type of promotion uses buying allowances, push money, and free goods?

  1. consumer promotion
  2. trade promotion
  3. sales force promotion
  4. place promotion

Correct answer: (B)
trade promotion

135. Despite its potential strengths, public relations is often described as as:

  1. Unethical business.
  2. Marketing stepchild.
  3. Corrupt practice.
  4. Cost drain that is not fruitful.

Correct answer: (B)
Marketing stepchild.

136. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

  1. Advertising
  2. Public relations
  3. Direct marketing
  4. Sales promotion

Correct answer: (D)
Sales promotion

137. The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:

  1. Personal selling.
  2. Public relations.
  3. Direct marketing.
  4. Sales promotion.

Correct answer: (A)
Personal selling.

138. For many years mass-media advertising was king among promotion variables. today, this form of advertising appears to be giving way to:

  1. Product differentiation.
  2. Other elements of the promotion mix.
  3. No manipulative variables.
  4. A move away from promotion.

Correct answer: (B)
Other elements of the promotion mix.

139. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

  1. Public relations
  2. Integrated market planning
  3. Integrated marketing communications
  4. Global cultural imperatives

Correct answer: (C)
Integrated marketing communications

140. No matter which form of direct marketing might be used by a promotional manager, All of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?

  1. Nonpublic
  2. Immediate
  3. Producer controlled
  4. Interactive

Correct answer: (C)
Producer controlled

Sales Promotion

Personal selling and advertising often work closely with another promotion tool: sales promotion. Sales promotion consists of short-term incentives to encourage the purchase or sales of a product or service. Whereas advertising offers reasons to buy a product or service, sales promotion offers reasons to buy now.

Which tool of the promotion mix consists of short term incentives to encourage the purchase or sale of a product or service?

Sales promotions are found everywhere. For example, your ...

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Which tool of promotional mix consists of short

Q.
Which tool of the promotional mix consists of short-term incentives to encourage thepurchase or sale of a product or service?
B.
public relations
C.
direct marketing
D.
sales promotion
Answer» d. sales promotion
Which tool of the promotional mix consists of short-term incentives to ...mcqmate.com › discussion › which-tool-of-the-promotional-mix-consists-o...null

Which tool of promotional mix consists?

Tools of Promotion - Advertising, Sales Promotion, Public Relation & Direct Marketing. The 4 Ps of marketing are product, price, place and promotion. All four of these elements combine to make a successful marketing strategy.

Is short

Q.
_________________ is short-term incentives to encourage purchase or sales of a product or service.
B.
Sales promotion
C.
Online advertising
D.
Public relations
Answer» b. Sales promotion
is short-term incentives to encourage purchase or sales of a product or ...mcqmate.com › discussion › is-short-term-incentives-to-encourage-purchas...null

Which type of promotion uses buying allowances push money and free goods * consumer promotion trade promotion sales force promotion place promotion?

Q.
Which type of promotion uses buying allowances, push money, and free goods?
B.
trade promotion
C.
sales force promotion
D.
place promotion
Answer» b. trade promotion
Which type of promotion uses buying allowances, push money, and free ...mcqmate.com › discussion › which-type-of-promotion-uses-buying-allowa...null

tool promotion mix consists short term incentives encourage purchase sale product service Is short

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