Digitization has put the whole marketing world at our fingertips: just a few clicks can put your marketing campaign in front of the eyes of your target audience. Show
But sometimes, even the most promising campaigns fail to bring the expected results because of saturation: the things that worked well a few years ago may turn out to be inefficient today. What’s old is new again, and now it’s time to recall old-school marketing methods like door-to-door sales. Why? Because when done right, door-to-door marketing is still one of the most efficient ways to increase your customer base, build strong and long-lasting relationships, as well as sell all kinds of products. Door-to-door sales (or D2D) is a direct selling method, a canvassing technique that is commonly used for sales, marketing, advertising, and campaigning. In D2D, sales reps visit potential customers in their homes and convince them to buy products or services. Selling door-to-door involves several stages:
In the B2B field, sales reps visit various companies, trying to land an appointment with organizations’ decision-makers. B2B sales sometimes involve additional ways of persuasion — for example, demos and presentations. Why is door to door sales still effective?Increased competitionToday, the market is oversaturated and even the most promising marketing campaign can get lost in the advertisement noise. Door-to-door sales allows companies to find a place in a crowded market, establishing face-to-face contact with potential prospects that have been unresponsive to other forms of consumer outreach, informing them about the exclusive offers and influencing their decision-making process. Ads are simply switched offToday, people are largely desensitized to advertisement, they’ve been trained to turn them off or ignore them as a matter of course. With door-to-door sales, sales reps increase the chance to be clearly heard and correctly understood. They can pitch their product directly to a potential customer, and they get valuable feedback in the process. Door-to-door marketing is highly adaptableCompared to the traditional process of launching a product or service with the cost of market research, air time, PR, graphic design, and so on, door-to-door selling is quite inexpensive and a faster way to deliver the message to the audience. Effective market researchNeither organizing focus groups, nor hiring survey companies allows you to find out what customers think and feel about your new product, as the door-to-door sales do, simply because your field reps get maximum unfiltered messages from potential customers speaking to them face-to-face. Personal TouchOnline marketing made it possible to reach a huge amount of customers at a time, but the message is much more generalized. Door-to-door advertising allows reps to communicate with people on a personal level, ask questions, analyze their answers, get non-verbal cues, and adjust their tactics to address the prospect’s specific needs. A personal demonstration with quick responses to any concerns from a trustworthy salesperson is also much more likely to sell than impersonal advertisement. Reaching the audienceD2D is considered the most efficient channel of customer acquisition, allowing young companies to build up a critical mass of clients fast. Generating demandSince many of your customers do not even know your product exists, door-to-door sales is a good way to generate demand, because the salesperson does his best to get customers interested and ready to buy a product, answers a lot of questions, and works with numerous objections. Door-to-door sales is more challenging than converting inbound leads. Scheduled appointmentsCompanies that use D2D sales and already have sufficient interest from their audience can implement an appointment system. That way, salespeople waste less time knocking on random doors. The customers who are really interested in the offering can easily request an appointment and learn more about the product or service. Success can be measuredWhile huge advertising campaigns can be completely untraceable, with door-to-door sales you can easily measure how successful your sales are, allowing you to calculate ROI, track progress, and make timely changes. How to be a good door-to-door salesman?A professional D2D salesman:
One of them is Revenue Grid, an AI-powered Guided Selling platform that allows you to automate data collection and other routine work, get visibility of deals and team activity, and guide reps through deals step-by-step. Start free trial Read also: Salesforce Lightning migration walkthrough What Is Conversation Intelligence? SDR vs BDR What are the 4 types of sales presentation?The four categories, namely memorized(structured), persuasive selling(semi-structured), need-satisfaction(unstructured), and problem-solution(centralized), are presented in a zig-zag fashion to make ample space for the additional details.
What type of selling presentation method is best to use?Generally speaking, if you are making a sales presentation, the memorized or persuasive selling method is best. However, if you need to understand buyer priorities or uncover buyer needs or problems then the needs-satisfaction or problem-solution methods are best.
What are the three types of sales presentation?There are three main types of Sales Presentation Strategies:. Informative Presentation Strategy.. Persuasive Presentation Strategy.. Reminder Presentation Strategy.. What type of presentation is most suitable in sales and marketing?The PowerPoint presentation
Most sales presentations include a slide deck to help deliver facts, figures and statistics that back up your presentation and help your prospects embrace your solution.
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