SURVEY METHODS Show
Personal InterviewsAn interview is called personal when the Interviewer asks the questions face-to-face with the Interviewee. Personal interviews can take place in the home, at a shopping mall, on the street, outside a movie theater or polling place, and so on. Advantages
Disadvantages
Telephone SurveysSurveying by telephone is the most popular interviewing method in the USA. This is made possible by nearly universal coverage (96% of homes have a telephone). Advantages
Disadvantages
Mail SurveysAdvantages
Disadvantages
Another way to increase responses to mail surveys is to use an Computer Direct InterviewsThese are interviews in which the Interviewees enter their own answers directly into a computer. They can be used at malls, trade shows, offices, and so on. Some researchers set up a Web page survey for this purpose. Advantages
Disadvantages
Email SurveysEmail surveys are both very economical and very fast. More people have email than have full Internet access. This makes email a better choice than a Web page survey for some populations. On the other hand, email surveys are limited to simple questionnaires, whereas Web page surveys can include complex logic. Advantages
Disadvantages
Many email programs are limited to plain ASCII text questionnaires and cannot show pictures. Internet/Intranet (Web Page) SurveysWeb surveys are rapidly gaining popularity. They have major speed, cost, and flexibility advantages, but also significant sampling limitations. These limitations make software selection especially important and restrict the groups you can study using this technique. Advantages
Disadvantages
Scanning QuestionnairesScanning questionnaires is a method of data collection that can be used with paper questionnaires that have been administered in face-to-face interviews; mail surveys or surveys completed by an Interviewer over the telephone. Advantages
Disadvantages
Summary of Survey MethodsYour choice of survey method will depend on several factors. These include:
What are the disadvantages of mail questionnaires?Can have a low response rate if people view the questionnaire as junk mail.. Questions cannot be probed or explained.. Participants may return incomplete surveys.. Possibility of a self-selection bias.. What are two primary disadvantages of mail questionnaires?Disadvantages of a Mail Survey. Coverage errors and Response Rates– A mail survey usually generates 3-15% response rate. ... . Questionnaire design– Since mail surveys do not offer the opportunity for follow-ups, the questionnaire design can make or break the survey.. What are the advantages and disadvantages of mailing questionnaire?(ii) Mailing questionnaire to respondents: Advantage : The method of mailing questionnaries to respondents is far more convenient and less expensive. Disadvantages : (i) The respondents may not understand or misinterpret some questions. (ii) The respondent may not take enough care to answer all questions correctly.
What is the main advantage of mail questionnaires?As a data collection methodology, mail questionnaire research offers several advantages. One advantage is low cost relative to costs for similar-quality surveys using interviewer-administered research methods.
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