Advertising, sales promotion, personal selling, public relations and direct marketing are all

Advertising, sales promotion, personal selling, public relations, and direct marketing are all ________. Concept of Public Relations

• communications channels that should be integrated under the concept of integrated marketing communications.
• communications channels focused more on narrowcasting than broadcasting
• promotional tools used for push strategies but not pull strategies
• promotional tools used for pull strategies but not push strategies

Answer: communications channels that should be integrated under the concept of integrated marketing communications.

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Similar Questions

1. A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________.

2. In public relations, it is a cost effective technique to reach large audience as compared to paid promotion.

3. Business-to-consumer companies are more likely to emphasize a ________ promotion strategy, while business-to-business companies are more likely to emphasize a ________ promotion strategy.

4. The main objective of public relations is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders.

5. Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.

6. Marketing Public Relations berorientasi pada penjualan produk dan laba

7. Press Release dan advertorial merupakan media internal yang dapat digunakan untuk mendukung kegiatan Marketing Public Relations

8. Kegiatan Marketing Public Relations tidak berperan dalam menekan biaya promosi iklan komersial di media massa

9. True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.

10. The main objective of this is not sales promotion, but creation of an image through editorial or 'independent source' commentary.

11. It is known as a public relations specialist.

12. Public relations is about one-way communication from the business to stakeholders

13. For public relations to be successful it should be:

14. A good public relations strategy can attract many news outlets, exposing the content to a large audience

15. Disadvantages Of Public Relations

16. Public relations agencies don’t buy ads, they don’t write stories for reporters, and they don’t focus on attractive paid promotions.

17. What is an example of Public Relations?

18. Who is considered a founder of modern Public Relations?

19. Who were the first major users of public relations?

20. What university did Edward L. Bernays teach public relations?

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What includes advertising personal selling sales promotion public relations and direct marketing?

Which term refers to the mix of advertising personal selling sales promotion and public relations used by a firm to market its products?

What is personal selling and direct marketing?

What is sales promotion and public relations?