Is based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another?

Q: Is based on the premise that people have a need order?

Maslows theory is based on the premise that human beings are motivated by needs ranked in order hierarchically. Some of these needs are simply essential to all human beings. When a basic need is satisfied, we begin to seek higher-order needs.

A	B
conscientious consumerism	The segment of consumers called LOHAS is most closely associated with THIS concept
motivation	a need is aroused that the consumer wishes to satisfy
global dreamers	segment of global consumers that love global brands
magnitude of the tension	What a consumers need creates that then determines the urgency that the consumer feels to reduce it
drive	the theory of motivation is related to the idea that customers desire a state of balance called homeostasis
instinct	a view about behavior that says it is just in born and is now largely discredited
Expectancy theory	theory that suggests that expectations of achieving desirable outcomes—positive incentives—rather than being pushed from within, are what motivate our behavior
the need for achievement	a psychogenic need NOT a biogenic one
hedonic	a woman buying expensive watches expresses this need
valence	Goals can be considered positive or negative
inertia	when decisions are made out of habit
approach-avoidance conflict	this type of conflict exists when we desire a goal but wish to avoid it at the same time(positives and negatives)
Murray	the scholar that is given credit for developing the ideas that serve as the basis for a number of personality tests, including the Thematic Appreciation Test
achievement	a high need for this would be most likely to place a premium on products and services that signify success
physiological	According to Maslow's hierarchy of needs, the lowest order
cognitive dissonance	the theory based on the premise that people have a need for order and consistency in their lives and that a state of tension exists when beliefs or behaviors conflict with one another
cult products	Harley-Davidson motorcycle's special events on Saturdays with Vintage bikes, food, in which people travel more than 100 miles on their Harleys represent these
involvement	Person, object, and situational factors are the three types of influences that determine a person's level of THIS
flow state	high involvement situation which is characterized by a sense of playfulness, a distorted sense of time, and mental enjoyment of the activity
consumer-generated content	Freelancers and fans film their own commercials for their favorite products and post them on Web sites
value system	The way a culture arranges values in order of importance
need for affiliation	The basic need to belong
acculturation	A family making an adjustment to a new culture
hedonic needs	fantasies or emotional responses
materialism	"He who dies with the most toys, wins" is the thought behind this concept
value	a belief that some condition is preferable to its opposite
enculturation	process of learning the beliefs and behaviors endorsed by one's own culture
Motivation	the process that causes people to behave as they do
goal	the desired end state in the motivation process
self-actualization needs	this need from Maslow's Hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"

Inhaltsverzeichnis Show

Is based on the premise that people have a need order?
What theory of motivation is related to the idea that customers desire a state of balance called homeostasis instinct theory drive theory expectancy theory need theory?
Which of the following needs from Maslow's hierarchy is addressed by the US Army's advertising slogan?
What creates a state of tension that drives consumers to attempt to reduce or eliminate?

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Is based on the premise that people have a need order?

Maslow's theory is based on the premise that human beings are motivated by needs ranked in order hierarchically. Some of these needs are simply essential to all human beings. When a basic need is satisfied, we begin to seek higher-order needs.

Chapter 4 Introduction to Consumer Behavior.

Which of the following needs from Maslow's hierarchy is addressed by the US Army's advertising slogan?

Consumer Behavior.

What creates a state of tension that drives consumers to attempt to reduce or eliminate?

Cards

Term Motivation	Definition Refers to the processes that lead people to behave as they do. It occurs when a need is aroused that the consumer wishes to satisfy.
Term Need	Definition Creates a state of tension that drives the consumer to attempt to reduce or eliminate it.

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