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What is this Tool?
Why Would You Use It?
When Would You Use It?
How Would You Use It?ExamplesThe Clean Air Commute was promoted through a month-long Clean Air Campaign, which raised awareness about the need for cleaner commuting practices. ReCAP's Home Advisors asked residents to accompany them as they conducted their home audits. They observed any reactions at each stage of the process, and involved residents in drawing up a list of repair/retrofit priorities at the end of the visit. The ABC / Count Me In! programs led participants through a number of preparatory stagers before asking them to sign a pledge. Aarhus selected 175 people from among 1,700 drivers who volunteered to participate in its Bike Busters program. Tip: Research shows that this tool will not work if the person is not already motivated to do the action or feels pressured to commit. Your ProgramHow will you assess whether people are motivated to do the activity? ExamplesCompanies participating in The Clean Air Commute enlisted motivated staff members to act as coordinators, who in turn became responsible for obtaining a commitment from fellow employees to participate. In Iowa City, participants who were told that their names would be published reduced their natural gas and electricity usage by 10 percent to 20 percent. No significant reduction occurred when participants were assured of anonymity. ReCAP asked residents to commit orally to carrying out the list of repair/retrofit priorities they had helped prepare. The Roach Coach Project asked participants to make a verbal commitment to complete all aspects of the eight-month pilot. Tip: Research suggests that written pledges are likely to have a more lasting effect than oral ones. Tip: Anonymous, private pledges (private commitments) have been shown to be less effective than those shared with others (public commitments). Your ProgramWhat sort of an agreement will you ask people to make? Verbal, or Written Public, or PrivateWhen - and how - will you ask them to make the agreement? ExamplesThe Clean Air Commute piloted a program targeted at people who had previously participated. The Toxic Challenge and We're Toxic Free first asked people to fill out a reportcard/questionnaire. Once this had been done, they asked the residents to agree to reduce their use of toxics. Waterloo's Pesticide Action Group first asked for and were granted a series of meetings with city staffers and council. Next, they convinced the City of Waterloo to establish a task force to look into alternatives to pesticide spraying and to determine what those alternatives would cost. Finally, some of the task forces recommendations were incorporated into the city's Plant Health Care Program. Tip: It has been shown that agreeing to a small request can lead people to agree later to much larger ones. Your ProgramHow might you lead people through a number of increasingly demanding agreements? Tip: It has been shown that agreeing to a small request can lead people to agree later to much larger ones. What is known as getting a commitment from a person and then raising the cost of that commitment?The "Lowball" Technique
This strategy involves getting a person to make a commitment and then raising the terms or stakes of that commitment.
What refers to asking for a small commitment and after gaining compliance asking for a larger bigger commitment?Foot-in-the-door (FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first.
Is the tendency to respond positively or negatively?Attitudes are usually defined as a disposition or tendency to respond positively or negatively towards a certain thing (idea, object, person, situation).
Is the process of changing ones own behavior to match that of other people?Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group. This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms / expectations) group pressure.
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