asked Jun 24, 2019 in Business Studies by (74.1k points) One reason that idea screening is a critical stage in the new-product development process is that: Show a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. b. International competition and markets demand that all ideas be culturally sensitive. c. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. d. The Federal government carefully monitors each company’s idea screening process to make sure no national security matters are at stake. Related questionsWhat is the main purpose of idea screening of new product development?While the purpose of the idea generation stage of the NPD process was to create a database of as many new ideas as possible, the purpose of the idea screening stage is to reduce that number, according the criteria mentioned above, to ensure only profitable ideas are invested in (in time, money and human resources).
Why is screening the product important?The more you test your product before you produce and sell it, the more likely you are to earn the sales and profits that you desire. Just remember, every dollar you spend in market testing will save you many dollars of losses later on in the marketing process.
What is screening in new product development?Idea screening is the process of evaluating new product ideas early on in the development process to ensure that they meet business objectives and customer expectations. This critical process reduces the risks associated with new product development by focusing on an idea with a higher probability of success.
Which stage is considered critical in the new product development process?The most critical step of the new product release process is research and testing. Though a product might seem like a smart idea at its conception, a deeper look could reveal major vulnerabilities.
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One reason that idea screening is a critical stage in the new-product development process is that:
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