Promotion is one of the factors that determine the success of a marketing program, even if it is a quality product, if consumers have never known it and have not heard of it, they are not sure that the product will be useful for the consumer, so they will never buy it. In essence, promotion is a form of marketing communication.
Marketing communication is a marketing activity that seeks to disseminate information, persuade, or influence and remind target consumers of their products so that these consumers are willing to buy the products they sell or offer. According to Kotler (2016) explaining that the promotion mix is the best combination of strategies from promotional elements used to achieve company goals. Where these elements are tools of the company's marketing communicators in communicating with customers. This
study aims to determine the promotion mix or promotion mix applied to Small and Medium Enterprises (UKM) Batagor Sarasa Bandung. This research method uses descriptive qualitative research methods. Data collection was done by interview, observation, and documentation. Sampling was done by means of purposive sampling. The research data were analyzed using data analysis techniques according to Miles and Huberman with the stages of data collection, data reduction, data presentation and data
conclusion drawing. The results showed that the Batagor Sarasa Small and Medium Enterprises (SMEs) had implemented a promotional mix using advertising, sales promotion, personal selling, direct marketing and public relations. This is evidenced by the advertising used by Batagor Sarasa Bandung Small and Medium Enterprises (SMEs) using brochures, banners, banners and social media then Batagor Sarasa Bandung SMEs also implement sales promotion using vouchers and discounts, as well as cashback in
addition, UKM Batagor Sarasa Bandung conducts product publicity to inform consumers or the public about products, one of which is by participating in the bazaars held. Furthermore, efforts to improve the implementation of the promotion mix of Batagor Sarasa Small and Medium Enterprises (SMEs) conduct advertising by updating the content of the product and then on personal selling by using the suggestion box, then with sales promotion, doing vouchers and discounts when making purchases online. in
market places such as Tokopedia, Shopee Food, Go Food, Grab Food and finally publicity by understanding consumer needs and complaints and participating in bazaars. How to CitePuspasari, R. D. (2022). Analisis Strategi Promotion Mix (Advertising, sales promotion, personal selling, Public Relation) Pada Usaha Kecil Menengah (UKM) “Batagor Sarasa Bandung”. SINTESA, 13(1), 49–58. Retrieved from https://ejournal.unsap.ac.id/index.php/sintesa/article/view/219 13 The _______ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall promotion goals.
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If you… Q: From a user perspective, having a single point of access to various information and service… A: Gather relevant information- During this step of the consumer buying decision process, the consumer… Q: Which of the following is a characteristic of advertising as a form of promotion a Low cost per… A: Advertising can be described as the form of promotion which requires the company to contact… Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.… A: A promotion expense is a cost companies incur to market their products or services to consumers.… Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.… A: In every organization, there are a number of activities that are being done. There are various… Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.… A: Expenses are the cost incurred or associated with the running of a business to generate profit. Q: Salespeople who conduct business from their offices through telephones and visiting to customers… A: Salesperson who conduct business from their offices through telephones and visiting to customers… Q: Which of the followings cannot be considered as an element of promotion mix companies? a. Integrated… A: The promotion mix refers to the combination of promotional activities that a marketer uses to… Q: A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an… A: A company's micro environment consists of factors which cannot be controlled within the… Q: Identify the concept, which states that consumers will not buy enough of the products unless it… A: The concept of marketing takes into consideration that the customers will not buy enough of the… Knowledge Booster Learn more about Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below. SEE MORE QUESTIONS Recommended textbooks for you Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning Principles Of Marketing ISBN:9780134492513 Author:Kotler, Philip, Armstrong, Gary (gary M.) Publisher:Pearson Higher Education, Marketing ISBN:9781259924040 Author:Roger A. Kerin, Steven W. Hartley Publisher:McGraw-Hill Education Foundations of Business (MindTap Course List) ISBN:9781337386920 Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor Publisher:Cengage Learning Marketing: An Introduction (13th Edition) ISBN:9780134149530 Author:Gary Armstrong, Philip Kotler Publisher:PEARSON MKTG 12:STUDENT ED.-TEXT ISBN:9781337407595 Author:Lamb Publisher:Cengage Contemporary Marketing ISBN:9780357033777 Author:Louis E. Boone, David L. Kurtz Publisher:Cengage Learning What is the combination of advertising personal selling sales promotion and public relations used to promote a product?The unique combination of advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product is called the promotional mix. Advertising is any paid form of nonpersonal promotion by an identified sponsor.
What is personal selling and sales promotion?Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.
What is public relations How is it related to advertising and sales promotion?Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
What are the 4 types of product promotion?The four main tools of promotion are advertising, sales promotion, public relation and direct marketing.. Advertising.. Sales Promotion.. Public Relations.. Direct Marketing.. |
The combination of advertising personal selling public relations and sales promotion
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