The Market Situation section of your plan includes research and analysis of your target market, competitors, business challenges, and your company’s competitive differentiators. It should contain your best and most clear description of the current state of the marketplace. This section should describe your company’s strengths
and weaknesses, as well as opportunities and threats you face. This "SWOT" (Strengths Weaknesses Opportunities Threats) analysis can help you determine the best areas to focus your marketing efforts. A sampling of the kinds of questions the Market Situation section should answer are: 20.The most detailed and scrutinized section of a formal marketing plan is thea.competitor analysis.b.marketing strategy.c.market analysis.d.consumer analysis.ANS:BPTS:1REF:p. 180OBJ:7-2 TYPE: C 21.The areas of marketing strategy that should be addressed within the marketing plan arePTS:1REF:p. 181OBJ:7-2 TYPE: C 22.John Smith, a car repair shop owner, is developing the warranty and repair policies for his business.What area of the marketing strategy is he addressing?PTS:1REF:p. 181OBJ:7-2 TYPE: A We have textbook solutions for you! The document you are viewing contains questions related to this textbook. Essentials of Marketing Hair/Lamb Expert Verified 23.The description of potential customers in a target market is commonly called aPTS:1REF:p. 179OBJ:7-2 TYPE: A 24.In considering its marketing strategy a new venture will typically concentrate ona.mass marketingb.a multi-segmented marketc.a select few target markets or just oned.the internetANS:CPTS:1REF:p. 179OBJ:7-2 TYPE: A 25.Holly Fields, when developing a marketing plan for Spira, focused onPTS:1REF:p. 182OBJ:7-2 TYPE: D 26.The initial step in the marketing research process is toPTS:1REF:p. 185OBJ:7-3 TYPE: C 27.In an effort to ascertain the average dollar amount of credit card purchases at their store, managers ofComponent City, a stereo and appliance dealer, reviewed in-store copies of credit card sales receiptsfrom the previous three months to evaluate the store's credit card acceptance policies. ComponentCity's managers are conducting marketing research by collecting and analyzingPTS:1REF:p. 185OBJ:7-3 TYPE: A 28.Primary data collection methods are often classified asa.expensive or inexpensive.b.observational or questioning.c.broad or comprehensive.d.issue-related or concept-related.ANS:BPTS:1REF:p. 186OBJ:7-3 TYPE: C What is most important part of a marketing plan Why?The most important part of any marketing plan is conducting market research to identify the target customers for its products. It is important because only after identifying the target customers, the marketing managers can determine the best-suited promotion and advertising method.
What is the most important feature of the marketing plan quizlet?The most important aspect of marketing is satisfying customer needs.
What are the major sections of a marketing plan quizlet?Terms in this set (7). Executive Summary. One- to two-page synopsis of the entire marketing plan.. Environmental Analysis. Information about the company's current situation with respect to the marketing environment.. SWOT Analysis. ... . Marketing Objective. ... . Marketing Strategies. ... . Marketing Implementation. ... . Performance Evaluation.. Which is the best way to describe marketing research quizlet?Marketing research is the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem.
|
The most detailed and closest scrutinized section of a formal marketing plan is the
zusammenhängende Posts
Urheberrechte © © 2024 defrojeostern Inc.
