Marketing Chapter 2 A) SWOT analysisB)
benchmarkingC) business portfolio analysisD) breakeven analysisE) prospecting Answer: C In order to continue enjoying our site, we ask that you confirm your identity as a human. Thank you very much for your cooperation.
What is the process by which management evaluates the products and businesses that make up the company?The business portfolio is the collection of businesses and products that make up the company. Analyzing the current business portfolio is the process by which management evaluates the products and businesses making up the company.
What identifies the company or division of a company?Intro to Marketing CHAPTER 31. How do we define portfolio analysis in marketing?What is the Portfolio Analysis? The Portfolio Analysis is an aid that is used by Marketeers to take decisions over product-market combinations (portfolio). It is an essential component of the Internal Analysis where the strengths and weaknesses of a company are researched.
Can be a company division a product line?A unit of the company that has a separate mission and objectives and that can be planned independently from other company businesses. An SBU can be a company division, a product line within a division, or sometimes a single product or brand.
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