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Recommended textbook solutions Myers' Psychology for AP2nd EditionDavid G Myers 900 solutions A Concise Introduction to Logic13th EditionLori Watson, Patrick J. Hurley 1,967 solutions Psychology1st EditionArlene Lacombe, Kathryn Dumper, Rose Spielman, William Jenkins 580 solutions Myers' Psychology for the AP Course3rd EditionC. Nathan DeWall, David G Myers 955 solutions What is the study of the processes involved when people select purchase use or dispose of products services ideas or experiences to satisfy needs and desires?Consumer behavior is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires (Solomon, Russell-Bennett and Previte, 2013).
What is consumer in consumer behavior?Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers' emotional, mental, and behavioral responses. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.
Why is consumer behavior known as a process?Consumer behavior is a dynamic process because consumer behavior is associated with a variety of influences such as personal, economical, social, and psychological, all these processes are divided into this.
What is consumer behavior and why marketers have to understand the wants and needs of different consumer segments?Why Is Consumer Behavior Important in Marketing? By understanding how buyers think, feel and decide, businesses can determine how best to market their products and services. This helps marketers predict how their customers will act, which aids in marketing existing products and services.
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Is a person who identifies a need or desire makes a purchase and then disposes of a product during the three stages of the consumption process?
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