Through cooperative programs, who fully or partially sponsors newspaper ads for retailers?

journal article

Advertising and Public Relations Activities of Insurance Companies: With Special Emphasis on Health Insurers

The Journal of Insurance

Vol. 25, No. 3 (Nov., 1958)

, pp. 8-20 (13 pages)

Published By: American Risk and Insurance Association

https://doi.org/10.2307/250533

https://www.jstor.org/stable/250533

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Publisher Information

The American Risk and Insurance Association (ARIA) is a worldwide group of academic, professional, and regulatory leaders in insurance, risk management, and related areas, joined together to advance the study and understanding of the field. Founded in 1932, ARIA emphasizes research relevant to the operational concerns and functions of insurance and risk management professionals and provides resources, information, and support on important insurance and risk management issues. Two main goals of the organization are 1) to expand and improve academic instruction of risk management and insurance, and, 2) to encourage research on all significant aspects of risk management and insurance.

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